The starting point for digital marketing will start with Content marketing on own media like your website/blogs.
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue to generate leads for you as time goes on.
The reliable source of traffic and leads from your website will give you flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media and guest blogging. Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.
Now, let’s dive in to learn the specifics of how to create a content marketing plan in digital marketing training programe.