Keyword Research and Analysis

SEM (Search Engine Marketing) is purely keywords driven. A thorough understand of all the possible keywords a user may enter will help in driving the maximum traffic and most of it at a low cost. We also try to find those keywords which are being used by the competition, this helps in a major way as it may also lead to further keyword research.

Keyword Targeting

Researched Keywords are sorted out based on relevancy, keyword search traffic and cost factor (clients budget). The more relevant a keyword, along with higher searches is given more importance, which are then grouped together with related keywords. Selecting the right keyword can save a lot of time and money in the long term hence this step requires proper care.

Landing Page Optimization

Landing page is the resultant page after users click to the web advertisement. This page determines or rather gives direction to the user to take action or motivate them to take decision. If we feel that there are chances of poor conversion based on the design of the landing page, we work with the client with the help of our specialized designer to create optimum landing page which offers a better chance of conversion.

Account and Campaign Setup

The account for client is registered and campaign is setup to run it smoothly. A tracking code is embedded on the landing page which helps us to track the keywords, this data is used to further refine your account, which is done in the next step. Once all that is done, we begin with setting up of campaign, which involves arranging relevant keywords into a particular group, creating two to three ad variation, ensuring high quality score, testing the ads, etc. By the end of this step the account is completely setup and ads are shown all across Google network and the Google search engine.

Monitoring and Changes

Once the campaign is running we continuously monitor the account to ensure that we are paying the least cost, our ads are relevant to what users are searching for, there is no drop in quality score, etc. This ensures maximum productivity from your ad at all time. Apart from that we look for opportunities through which we can explore other networks, target specific sites for our advertisement (these are mainly infomercial sites). Keywords which are under-performing are removed and negative keywords are added to ensure that only relevant exposure is maintained.

Reporting

Weekly reports are sent to the clients which measures the result of the campaign being run on various search engine, including the result for campaign which are targeting certain specific sites. The report is detailed enough to explain the whole PPC campaign within few pages and offers information which can be useful to other areas of Online Marketing. We make sure the clients are getting the desired result and make changes accordingly.