Online Class

15,000.00

  • Course Duration: 40 Hours
  • When Conducted: Weekdays ( Monday to Friday) for 2 hours
  • What Time of the Day: Either early morning from 7 AM to 9 AM or  9 AM to 11 AM Evening 9.30 PM to 11.30 PM( online only)
  • Mode of Training: Online Live Mode through GoToMeeting
  • Faculty: 10-15 Years working professionals
  • Teaching Methodology: PPT’s for concept, learn by doing- Digital marketing tools and technologies

30 in stock

SKU: DM-Online

Topic covered in the training program;

  • Defining digital marketing; web 1.0, 2.0 3.0
  • How to integrate digital marketing into the traditional marketing mix
  • Strategy planning & Budget allocation for digital, social, content, mobile, affiliate, email marketing
  • Why Mobile first?
  • Mobile websites
  • Mobile marketing
  • Digital marketing concepts
  • Inbound marketing methodology
  • Content Management (Including content development)
  • Content Marketing
  • Word press & CMS
  • Search Engines
  • How do Search Engines work
  • Google Webmaster Guidelines
  • Search Engine Optimization
  • (On-page/off-page optimization)
  • SEO for Images, Videos & other properties
  • SEO for Social channels
  • Latest Search Engine Algorithms
  • Google Panda Updates
  • Google Penguin Updates
  • Social Media Marketing
  • Blogging for business
  • Facebook marketing & Advertisements
  • How to maximize your Video ads
  • Pay Per Click (Google Ad words)
  • Google Advertisements
  • Affiliate Marketing
  • Universal Search Engine Optimization
  • Local SEO – Google Map Listing/Google Places
  • Search/Social Media Management
  • Social Media Advertisement
  • Facebook, LinkedIn, Twitter, Pinterest, Snapchat, Instagram, Live Videos (Periscope, Facebook Live)
  • Competition Analysis and strategies
  • The role of digital marketing manager and the team
  • How to structure a digital marketing department
  • Digital marketing in B2B, B2C scenario
  • Case studies of successful Digital/web marketing management
  • Overall Digital/web marketing management
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