At StrategyWorks Online Marketing, we know that one Search Engine Optimization solutions doesn't fit to all , as the business environment and audiences differ basis the USP of the company. Here, we blend our SEO process with your unique business objectives and create customized and results-oriented program. Our methodology for success gel with the guidelines set forth by each of the major search engines to ensure quality, relevant traffic and rankings and helped to increase sales, leads and search visibility.
This is how generally Search Engine Optimization works
Our search engine optimization services will enable you to gain credible, relevant visibility on search engines, news sites, portals and publication websites. We emphasis on quality content and visibility, creating exposure opportunities for your website that generate much higher conversion rates.
Our Search Engine Optimization process
Keyword Research
Keywords are the core of SEO or SEM strategy. Better keyword Analysis will helps in proper planning and keyword targeting. We use data from various sources, websites, product literatures to create a large list of keywords which are relevant to the business or to target visitors.
Competition Analysis
We use specialized tools to analyze competition website, keyword, traffic, demographic, etc. This helps us in understanding the clients business and the scope available in that specific industry. This process in turn helps to capture more keywords which are relevant to the business of our clients.
Keyword Targeting
In-depth analysis of list of keywords are followed by matching those with criteria of of the business, before actual start of SEO activity. Important aspects of considered are Keyword Search Numbers and competition, which strategically gives idea on short listing keywords for immediate implementation and for later implementation.
The first Step
Here we do some specific tasks like site-map creation, maintaining unique content, submission of website to small search engines (except Google, Yahoo and Bing), etc.
On-Page Optimization
Here we do the optimization of tags , site description, ALT tags, broken links if any and rectify the errors and warnings on the site and if possible we tweak the site navigation for better user experience and content visibility.
Off-Page Optimization
This is one of the most important and tedious activity , here we do anchor text rotation, link building, follow links, type of link, PR of link, etc. We constantly interact within the SEO industry and stay up-to-date in regards to various process and technique, which ultimately helps us in providing the best result for our clients.
Reporting and Analytics
We analyze and report on regular basis the rank improvement, increase in traffic, etc. We work with our client to understand the course of action, if any change is required. We strongly believe in continuous learning and improvement and provide valuable and noteworthy information which can be used by our clients as well as others.
Pay Per Click Advertising services are done is two different ways One is based on search engine (Google, Yahoo, Bing, etc) where our ads are displayed based on the keyword entered by the user and other involves ads shown on the network sites or partner sites which use Google adsense. The business owner pays for clicks received on the ad and not on the impression, which makes this model highly targeted and result oriented.
Our process
We have Google Adwords Qualified professionals and well versed in handling Google, Yahoo and Bing ad networks. Due to the complexity involved we work with clients in understanding their requirement to execute the strategy which involves least ad spend with maximum exposure not only in terms of clicks but in terms of generating sales and leads as well. We also create quality landing page. Our basic process works as follows:
Keyword Research and Analysis
SEM (Search Engine Marketing) is purely keywords driven. A thorough understand of all the possible keywords a user may enter will help in driving the maximum traffic and most of it at a low cost. We also try to find those keywords which are being used by the competition, this helps in a major way as it may also lead to further keyword research.
Keyword Targeting
Researched Keywords are sorted out based on relevancy, keyword search traffic and cost factor (clients budget). The more relevant a keyword, along with higher searches is given more importance, which are then grouped together with related keywords. Selecting the right keyword can save a lot of time and money in the long term hence this step requires proper care.
Landing Page Optimization
Landing page is the resultant page after users click to the web advertisement. This page determines or rather gives direction to the user to take action or motivate them to take decision. If we feel that there are chances of poor conversion based on the design of the landing page, we work with the client with the help of our specialized designer to create optimum landing page which offers a better chance of conversion.
Account and Campaign Setup
The account for client is registered and campaign is setup to run it smoothly. A tracking code is embedded on the landing page which helps us to track the keywords, this data is used to further refine your account, which is done in the next step. Once all that is done, we begin with setting up of campaign, which involves arranging relevant keywords into a particular group, creating two to three ad variation, ensuring high quality score, testing the ads, etc. By the end of this step the account is completely setup and ads are shown all across Google network and the Google search engine.
Monitoring and Changes
Once the campaign is running we continuously monitor the account to ensure that we are paying the least cost, our ads are relevant to what users are searching for, there is no drop in quality score, etc. This ensures maximum productivity from your ad at all time. Apart from that we look for opportunities through which we can explore other networks, target specific sites for our advertisement (these are mainly infomercial sites). Keywords which are under-performing are removed and negative keywords are added to ensure that only relevant exposure is maintained.
Reporting
Weekly reports are sent to the clients which measures the result of the campaign being run on various search engine, including the result for campaign which are targeting certain specific sites. The report is detailed enough to explain the whole PPC campaign within few pages and offers information which can be useful to other areas of Online Marketing. We make sure the clients are getting the desired result and make changes accordingly.
Affiliate marketing is mainly for companies which are offering products or service over the internet. It involves marketing to affiliates who will promote your product either on their website or through other online marketing techniques, for a percentage of commission or fixed amount, hence it is also know as Pay For Performance. The process is difficult as reaching out to those affiliates who can generate huge revenue for you can be a long and tedious process if a person does not understand the working mechanism.
Process
Affiliate Marketing can become a costly affair with minimal results if the right steps are not followed. Our process begins by understanding the USP (unique selling proposition) of our clients and messages which sparks a cord with their customer. This step is important as it helps in future planning and strategically planning for our efforts in the right direction.
Network Registration
Affiliates are normally found on Affiliate Network Sites, therefore they offer the best opportunity to tap new as well as existing affiliates. Based on the type of industry we register our clients with a general affiliate network and a specialized affiliate network. This is important to create awareness about our affiliate campaign. Specialized networks provides a huge opportunity to find relevant affiliate, but is again more competitive in nature, specially compared to global offers. However, we used effective promotional techniques which has produced great results in the past. In some rare cases, we also suggest having an inbuilt affiliate campaign.
Landing Page Optimization
Affiliates understand that just driving traffic to our client page is not going to get them effective commission. Successful affiliates are smart enough to understand that a site which pays low commission but has higher opportunity to convert due to its landing page is going to generate more sales compared to the site which has high promotion but a poorly designed landing page. Hence, our prime focus is to work with the client to improvise or create a specialized page which can be used for affiliate marketing.
Creation of Ad/Banner
Affiliates prefer if they have ads/banner which have already worked. Based on our experience and specialized testing done by us we create successful banner, ad text and email campaigns which can be used by affiliate. This not only assures that the right message is being send across but also helps in creating favorable response from our affiliate marketing efforts.
Recruiting Affiliates
Under this step we inform potential affiliates about our campaigns. We use our proprietary program in order to find these affiliates and guide them with the necessary steps in order for them to be setup. Affiliate Directory submission is also carried out in order to make sure that our campaigns have necessary awareness on the online platform
Creation of Affiliate Page
One of the best ways to recruit new affiliate if by creating a affiliate page on the website which inform the affiliates of the opportunity available by enrolling into your affiliate program. Affiliate normally looks for affiliate program on the main website which they would like to promote. Missing out on this option is one of the most common mistake. We make sure that Affiliate page is clear and highlights the benefit of joining the program.
Reporting And Expansion
We send our client monthly/weekly reports informing them about the results produced by affiliate marketing and also analyze the data to explore new marketing opportunities. Based on the performance, we tweak our strategy and continuously look for expanding into other networks which offer better opportunity, this is carried out in steps in order to make sure that the implemented strategies have worked and only then we move ahead.
It is important for every firm to analyze their marketing efforts. Unlike the offline world where we cannot track the response rate through newspaper, radio, TV commercial, etc. Web analytic provides valuable data which can be used to analyze marketing efforts, take corrective action and understand growth opportunities.
We understand that installing and looking at the basic data is easy and requires hardly any effort. But there are specialized analytic tools which serve different purposes. Some tools help in better understanding of keywords, while others help in capturing user movement which in turn helps in landing page optimization.
We strongly believe in the principle of 80/20, which states that 80% of your result is driven by 20% of your efforts. Same applies on the web, where 20% of the traffic will result in 80% of the result. We have worked with several clients to identify their key areas through which revenue generation can be manifold. Looking at the numbers thrown by analytics can be meaningless if the numbers are not interpreted to create meaningful information which can be used for business purpose, and we make sure that this information is presented to the company in precise and clear manner.
Contact StrategyWorks today for a free consultation /Analysis of your online marketing needs