Sales and Marketing Training
Sales and Marketing Training
The sales process is a fraction of marketing. Marketing creates awareness and desire to purchase a product or service. Sales is the transaction of goods and services in exchange for money. Sales and marketing training is designed to give you the skills you need to communicate the benefits of your product and service and to respond to a potential customer's buying signals. To sell high value commodity product or technical product requires specific skill sets and coaching. These skills can be applied to every conceivable service, commodity or product. These skills are highly transferable between different industry sectors and service suppliers.
Sales Training Topics
- Introduction to sales and some quick tips for sales improvements
- Glossary of Sales and Selling Terms
- The Changing Face of Selling
- Early Selling and Sales Training Ideas
- AIDA and the Hierarchy of Effects
- Professional Selling and basic questioning techniques
- Killing USP's-Features Advantages Benefits, Unique Selling Propositions, Unique Perceived Benefits
- Consultative Selling, Needs Creation Selling and 'SPIN Selling'
- Strategic selling
- Telemarketing/telephone 'script' for appointment-making, sales introductions, and identifying decision-making contact names and buying processes
- Collaboration and Partnership Selling
Training and Development
- Soft skills training
- Leadership Training
- Sales Training
- Finance Training
- Executive Coaching
- IT Technical Training
Online Marketing Services
- Search Engine Optimization( SEO)
- Online Advertising (PPC/ Google Adwords)
- Social Media Optimization (SMO)
- Web Analytics
