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that helps generate 3X more revenue
No matter your industry, we’re here to help you achieve your business goals. As a leading digital marketing agency in London, we’ve reached this level by taking bold, innovative steps. Our proactive, creative young team aims to become an extension of your business
Digital Marketing Agency serving in London
Our Work
Building a Luxury Interior Design Brand with Joby Joseph
Client Overview Joby Joseph is a renowned interior designer known for his work with prestigious clients such as Marriott, Taj Hotels, Infosys, and other high-profile names. As a third-generation design expert, Joby has carried forward a legacy of design excellence with a focus on luxury interiors, celebrity homes, and ethnic design elements. With an already existing website, Joby approached StrategyWorks to help position his brand more strongly in the digital space, targeting high-end clients and ranking for competitive keywords in the luxury interior design industry. The Business Problem Despite having an impressive portfolio featuring high-end projects for names like Marriott, Taj, and Infosys, Joby Joseph’s online presence was nearly invisible. The Core Issue: His brand wasn’t discoverable on Google. The website lacked visibility for crucial keywords. As a result, premium clients searching for luxury interior designers in Bangalore weren’t finding him. This low discoverability directly impacted his bottom line – fewer inbound leads, reduced project inquiries, and missed business opportunities in a market where buyers start their journey online. Our Objective Our Strategic Solution Our approach focused on fixing the foundation first, followed by targeted growth tactics. Here’s what we executed: 1. SEO Audit & Technical Fixes Tools used: Google Search Console, Ahrefs, semrush 2. Targeted Keyword Strategy Tools used: SEMrush, Google Keyword Planner We mapped 120+ high-volume keywords aligned with luxury interior services: 3. On-Page Optimization 4. Authority Building via Off-Page SEO Tools used: Ahrefs, Moz Link Explorer 5. Content Creation & Publications https://jjinteriordesigns.com/blog Measurable Results: Impact on the Bottom Line Metric Before After 5-6 Months Growth Organic Keywords Ranking 10 120+ 🔼 12x increase Google Rank – ‘Temple Architecture’ Not in Top 100 #1 Position ✅ Rank – ‘Builders of Luxury Homes’ NA #5 Position ✅ Organic Website Traffic Low ⬆ Significant Growth 📈 Lead Inquiries (Premium Clients) Occasional Weekly Inquiries from Architects, Hoteliers 🎯 ROI Estimate:The SEO campaign was executed within a modest budget, and the client started receiving qualified leads without spending on paid media. Cost per lead dropped significantly, while brand value increased. 🗣️ Client Testimonial “StrategyWorks helped us break through online noise. The quality and frequency of project inquiries have truly transformed our business.” — Joby Joseph, Interior Designer 🧰 Tools Used Throughout the Project This project demonstrates how SEO done right with technical precision, targeted content, and brand positioning can generate tangible business results. In just under six months, Joby Joseph’s brand went from invisible to influential, now ranking for premium keywords and engaging the exact audience he wanted. Need Results Like This? We specialise in turning businesses with potential into brands with performance. If you’re looking to attract high-ticket clients and grow online — let’s talk. Also if you based in San Jose, USA and owning ainterior design firm, see thi spage: Digital Marketing for Interior Designers San Jose
The Astrologer Eshwar Ji Case Study
Astrologer Eshwar Ji is an Indian Origin astrologer & psychic reader and serving people in Texas, USA, for the past 15 years. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in Texas and started his practice, only to face immense competition in a matter of months. With a depleting number of incoming clients and facing tough competition, Astrologer Eshwar approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team could identify the areas that caused our client to fall below his competitors. Challenges faced by the client: Problems identified: What we did: While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included: 1. Rebranding of the business We Create a unique and bright logo for the business, that depicted the knowledge, authority, and reliability Old Logo New Branded Logo 2. Designed The Brand Guidline 3. Conveying the Story The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team 4. Reaching the Right Audience The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we- 5. Increasing the Reach After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in-
Google Ads Case Study: Lead Generation for Bangalore based Interior Design Firm
Client Overview Campaign Objectives Campaign Strategy Campaign Results Key Takeaways Testimonial “The Google Ads campaign significantly boosted our lead generation efforts. We were impressed with the quality of leads, and the campaign delivered exceptional results. We’d highly recommend Strategyworks Consulting.” – [Joby Joseph, CEO, JJ Interior Design] Further Recommendations for Performance
Stelosys – Boosting Lead Generation with Effective Content Marketing
Challenge: Stelosys, a leading IT services and consulting company specializing in SAP solutions, struggled to attract and convert potential clients due to a lack of high-quality content on their website. Their existing website content failed to effectively communicate their capabilities and expertise, hindering their search engine ranking and overall online presence. This resulted in difficulties in generating leads and ultimately, securing paying clients. Solution: We implemented a comprehensive content marketing strategy aimed at creating valuable and informative content that targeted their ideal customer base. This strategy involved: Results: By implementing this content marketing strategy, Stelosys achieved significant improvements in their online presence and lead generation: Conclusion: Stelosys’s case study demonstrates the power of effective content marketing in boosting lead generation and business growth. By creating high-quality content that resonates with their target audience, Stelosys overcame the challenge of a lackluster online presence and established itself as a leading player in the SAP solutions industry.
The Al Rayyan Fire Systems Case Study
Al Rayyan Fire Systems is a Fire Protection Service Company based in Qatar. The company dealt with systems and equipment as well as services such as inspection, installation, emergency services, etc. to provide Fire safety. Being an established business in Qatar, the company wanted to expand its reach by leveraging the online market. The goal: Establish the company on digital platforms to drive increased revenue and business. Challenges faced: Problems identified: Hence, as the company approached the Strategyworks team, we set out to establish the company digitally. The process included: What we did: 1. Refurbish the website Our team prioritized establishing the brand through the face of the company – the website. For which we- 2. Fixing the social presence Social media is the place where the company connects with its audience and an unsound social presence hurts the company altogether. So, to fix it, we- 3. Accelerating the website rankings With an updated website, we went on to accelerate the ranking process for suitable keywords. The process consisted of the following- 4. Generating leads As the efforts to establish the company online became fruitful, our next step was to bring real results in the form of leads. For this, we- Outcomes Are you looking for someone to successfully plan and execute exceptional digital marketing campaigns to scale your business? Your search ends here! We specialise in creating and carrying out custom data-backed marketing strategies that are established on reliable data and significant trends. Get in touch with our expert professionals to create the next compelling marketing narrative for your company.Your go-to agency for all of your digital marketing requirements is Strategyworks. Strategyworks focuses on digital marketing for businesses, which encompasses a variety of activities such as website design and development, content marketing, SEM, SEO, SMM, and more. Discover our services and previous work here.
The Astro Ganesh Ji Case Study
Astro Ganesh Ji is a USA based Astrologer. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in the USA and started his practice, only to face immense competition in a matter of months. With a depleting number of incoming clients, Astrologer Ganesh approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team was able to identify the areas that caused our client to fall below his competitors. Challenges faced: Problems identified: What we did: While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included: 1. Conveying the Story The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team 2. Reaching the Right Audience The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we- 3. Increasing the Reach After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in-
What We Do
Website Design
- WordPress website
- E-commerce Website
- Landing Page Design- Template on how to Design a good converting landing page
Digital Marketing
- Search Engine Optimization (SEO)- We are one of the Best SEO agency in London
- Search Engine Marketing(SEM)
- Social Media Marketing (SMM)
- Email Marketing & Automation
- GMB Optimization
Creative Work
- Logo Design
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Video Content Production
- Social Media Video Content Production
- Video Testimonials
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Full service digital marketing agency
Stuck in digital marketing mediocrity?
Strategyworks Consulting is your one-stop shop for growth-driven marketing. We’re a full-service agency based in Dublin, specializing in SEO, PPC, and crafting powerful digital strategies.
What makes us different?
- Measurable Results: We don’t just create beautiful campaigns; we track data and optimize strategies to ensure your marketing drives real results.
- Data-Driven Decisions: Our expert team uses advanced analytics to understand your audience and optimize campaigns for maximum impact.
- Transparent Communication: We believe in open communication. You’ll always know exactly what’s working and what’s not.
Ready to unlock your digital potential?
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We are a great fit
Strategyworks Doesn’t Settle for Average. Neither Should You.
Our clients are ambitious. They understand that true success requires strategic investment in their digital presence. They expect results, not excuses, and clear communication, not jargon.
We’re a one-stop shop for all your digital needs. From crafting a stunning website and developing a powerful marketing strategy to managing your brand and even print materials, we handle it all.
Our team is comprised of experts who cut through the noise and deliver. We believe in building trust and transparency, providing honest assessments and data-driven recommendations.
You deserve a partner who pushes you further. We’ll work tirelessly to optimize your campaigns and achieve measurable results. We don’t lock you into long-term contracts. Our success hinges on your satisfaction.
Ready to break free from mediocrity?
Partner with Strategyworks Consulting and let’s unlock your full digital potential.
How We work
At Strategyworks Consulting, we believe in people-powered digital marketing.
We understand that your brand’s online success hinges on creating a positive experience for your audience. That’s why every project begins with a personal touch.
Let’s Talk Strategy.
Our first step is a collaborative meeting. We’ll sit down with you face-to-face to understand your goals, target audience, and current digital marketing efforts.
Think of it as a brainstorming session.
We’ll ask key questions like “How have you measured social media success?” and “What’s your current conversion rate?” This helps us identify areas for improvement and tailor a winning strategy for your brand.
From Insights to Impact.
Once we have a clear picture of your vision, we’ll craft a customized digital marketing plan. This plan will be comprehensive and data-driven, outlining how we’ll achieve your goals.
Ready to see your brand thrive online?
Contact Strategyworks Consulting today and let’s unlock your digital potential together.
Our Expertise
Our Team, Your Digital Powerhouse.
The strength of any digital marketing agency lies in its people. At Strategyworks Consulting, we’re not just a collection of skills, we’re a cohesive team of web developers, marketing strategists, and graphic designers. We thrive on technical excellence and collaboration, acting as your structural engineers for the digital landscape.
Bespoke Solutions, Measurable Results.
We don’t believe in one-size-fits-all approaches. Our expertise lies in working together to craft custom solutions for your unique needs. We design stunning websites, develop data-driven digital strategies, and create engaging marketing campaigns that captivate your audience. This collaborative approach fuels your brand presence and empowers you to tell your story through compelling content.
Your Partner in Digital Domination.
We go beyond basic website creation. At Strategyworks Consulting, we offer comprehensive SEO (Search Engine Optimization) services, including link building and on-going content creation. This ensures your website ranks highly for relevant search queries, driving organic traffic and boosting your visibility.
Collaboration is Key.
We work hand-in-hand with our clients to deliver a bespoke, tailored service. We listen to your goals, delve deep into your industry, and develop strategies that propel you towards success. This partnership approach ensures we target the right keywords and create engaging content that resonates with your audience.
Ready to unlock your full digital potential?
Contact Strategyworks Consulting today and let’s build something remarkable together.
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Digital Marketing Resources
OTT Advertising in India: Self-Serve vs. Managed Platforms
In 2026, the OTT Advertising in India is no longer a collection of “apps”—it is a Unified Intelligent Ecosystem. With the full operationalization of the JioHotstar and the arrival of Netflix’s (Incorporating generative AI into its existing ad-supported subscription plan), advertising on the “Big Screen” is more accessible, yet more complex, than ever before. For modern marketers, the goal has evolved from simple “Reach” to “Attentive Immersion.” 1. OTT Advertising in India :Comparison Self-Serve vs. Managed Platforms Platform Access Model AI Edge in 2026 Best For Amazon DSP Self-Serve Predictive Cart-Matching: Targets users based on 24-hour purchase intent signals. Performance & D2C Brands JioHotstar Managed / Semi Dynamic Product Placement: AI overlays your brand into show scenes post-production. Mass Reach & Sports (IPL Matches) MNTN / Vibe.co Self-Serve Auto-Creative Refresh: Generates 50+ ad variations from 1 video to prevent viewer fatigue. SMBs & Performance Testing Netflix Ads Managed Sentiment Sync: Matches ad tone to the emotional arc of the movie. Premium & Luxury Brands DSP, SSP, Ad Exchange, DMP, Ad Server are the terms used in programmatic Advertising. These topics are included in our upgraded Advanced digital Marketing Program. Also Learn platforms like Mountain & Vibe 2. The AI Revolution: How OTT Advertising in India is changing Unlike 2024, where AI was a feature, in 2026, AI is the infrastructure of Indian OTT. 3. OTT vs. Google & Meta: The “Immersion” Difference Why are Indian brands shifting 35% of their “Social & Search” budgets to OTT in 2026? It’s the difference between Interrupting and Immersing. Google Ads (Demand Capture) Meta Ads (Demand Generation) OTT Advertising (Demand Immersion) 4. The Strategic Pivot: When Should You Move to OTT? Is your business ready for the Big Screen? Move to OTT if you hit these 2026 Saturation Triggers: 5. The 2026 Threaded Strategy: A 3-Stage Blueprint To maximize ROI, your campaigns must “talk” to each other using Signal-Sharing (UID2.0) and Cross-Platform Retargeting. Phase 1: The “Halo Effect” (OTT + Meta) Phase 2: The “Search Capture” (OTT + Google) Phase 3: The “Conversion Closer” (Meta + Google + OTT) Strategic Decision Matrix: Budget allocation Trigger Situation Strategic Action Result in 2026 High Search Volume but Low Trust Increase OTT Spend by 20%. Higher Conversion Rate on Search. Meta CPA is Spiking Shift 15% to Google P-Max using OTT video assets. Lower Blended Customer Acquisition Cost (CAC). Launching a New Category Lead with OTT (60%) and Meta (40%) for 14 days before starting Search. “Artificial Intent” creation that bypasses expensive keywords. Why This “Threaded” Approach in great? OTT Media Mix Calculator Step 1: Goal-Based allocation Business Goal OTT Weight Google/Search Weight Meta/Social Weight New Market Entry (Awareness) 60% 20% 20% Sustained Growth (Consideration) 40% 30% 30% Direct Response (Conversion) 20% 50% 30% Step 2: The “Saturation Check” Formula We use a Marginal ROAS Decay formula to decide when to move money to OTT: IF (Meta_CPA > (1.3 * Goal_CPA)) AND (Search_Impression_Share > 85%) THEN Move 15% of total budget to Self-Serve OTT (Amazon/MNTN). Example Imagine you are running a campaign for a Premium Electric Scooter brand in India. 1. The Data Points (The “Before” Scenario) 2. Applying the Formula Logic 3. The Execution: Move to OTT “THEN Move 15% of total budget to Self-Serve OTT” If your total monthly budget is ₹10 Lakh, you take ₹1.5 Lakh out of Meta and move it to Amazon DSP (Fire TV) or MNTN. Final Implementation Checklist
The Ultimate Guide to Free AI Tools for Marketing in 2026
Discover how to leverage the latest free AI tools to boost your marketing ROI in 2026. Learn practical tips, real-world applications, and exclusive insights to stay ahead in the digital landscape. My Favourite Free Ai Tools For Marketing in 2026 Usage Category Tool URL Cost Description Visual Content Creation EyeCanny https://eyecannndy.com/ Free with premium options Visual library and GIF resources for video content creation Coolors.co https://coolors.co/ Free Tool for creating color palettes and managing color contrast Napkin.ai https://napkin.ai/ Free with limits Converts text to custom generated visuals Krea.ai https://www.krea.ai/ Free/Freemium AI image and video generation Hedra.com https://www.hedra.com/ Free/Freemium Image animation and styling Perchance.org https://perchance.org/image-generator-professional Free Text to image generation Figma https://www.figma.com/ Free with paid tiers Collaborative UI/UX design tool Animaapp, Uichemy, Yotako https://www.animaapp.com/,https://uichemy.com/,https://yotako.io/ Free/freemium Design to code tools for converting designs to WordPress themes ChronicleHQ https://chroniclehq.com/ Free , paid Best for amazing Ai Presentation PPT making Video & Audio Content Yarn.io https://getyarn.io/ Free Movie video clips search by keyword for content creation Playphrase.me https://www.playphrase.me/ Free Keyword-based movie clip search Suno.com https://suno.com/ Free Music creation RunwayML https://runwayml.com/ Free/Freemium AI-powered video editing and creation platform HailuoAI https://hailuoai.com/ Free/Freemium Text to video creation, alternative to Sora HeyGen https://heygen.com/ Free/Freemium AI spokesperson videos ElevenLabs https://elevenlabs.io/ Free with limits AI voice cloning and text-to-speech Speechify Voice Cloning https://speechify.com/voice-cloning/ Free with limits Speech cloning Viggle.ai https://viggle.ai/ Free Face swap and image motion Vocalremover.org https://vocalremover.org/ Free Vocal separation from music tracks Podcastle.ai https://podcastle.ai/ Free with premium Podcast production and audio enhancement Kapwing https://www.kapwing.com/ Free with watermark, paid removes Video editing and repurposing for social media clips Captions.ai https://www.captions.ai/ Free/freemium AI video creation and repurposing Opus.pro https://www.opus.pro/ Paid, with trial AI-powered video repurposing Riverside.fm https://riverside.fm/ Free trial, paid plans AI video recording, editor with time stamps Web.TubeonAI https://web.tubeonai.com/ Free with limits Video timestamping Murf Ai https://murf.ai/ Free with Limits Best for script to Video Diffusion Studio https://www.diffusion.studio/ Paid Best tool for Ai Video Editing Social Media & Marketing Viralfindr.com https://app.viralfindr.com/ Free with limits Instagram competition research tool Inflact.com https://inflact.com/ Free with paid options Instagram marketing tools including hashtag research NotJustAnalytics https://www.notjustanalytics.com/ Free Instagram analytics InStrack.app https://instrack.app/ Free Instagram analytics Taplio https://taplio.com/ Freemium LinkedIn AI-based content growth and engagement Supergrow.ai https://app.supergrow.ai/ Freemium LinkedIn growth AI Tweethunter.io https://tweethunter.io/ Free and paid versions Twitter growth AI Predis.ai https://app.predis.ai/ Paid Social media post and ad creation Bland.ai https://www.bland.ai/ Paid AI phone calls and sales calling AICallAssist.com https://aicallassist.com/ Paid AI answering calls Bolt.new https://bolt.new Free & paid Ai Website making Genspark Ai https://www.genspark.ai/ Paid Ai Agent does thinking & generation Pomelli Google Labs https://labs.google.com/pomelli/ Freemium Best for Business Branding, creatives generation SEO & Content Generation Frase.io https://www.frase.io/ Free trial, paid AI content generation and SEO optimization Koala.sh https://koala.sh/ Freemium AI writing assistant SimplySEO.io https://simplyseo.io/ Paid SEO-optimized content generation Claude.ai https://claude.ai/ Free, Paid AI writing and research assistant Gemini.google.com https://gemini.google.com/ Internal Google tool Research, facts, and AI-powered content generation Data Visualization & Research Chartify.it https://www.chartify.it/ Free Converts raw data into charts Notebooklm.google.com https://notebooklm.google.com/ Free Research note-taking, audio, video, mindmaps, reports Productivity & Note Taking Fathom.video https://fathom.video/ Free/Freemium AI meeting note taker Read.ai https://www.read.ai/ Free/Freemium Productivity app for meetings, emails, and messaging Spinach.io https://www.spinach.io/ Freemium Notes, tasks, tickets management Email Marketing & Security Marketomail.com https://marketomail.com/ Forever Fee & Paid AI email marketing tool Pwpush.com https://pwpush.com/ Free Secure online password sending Miscellaneous/Other Bypass.hix.ai https://bypass.hix.ai/ Paid Undetectable content generation QuickCreator.io EEAT Checker https://quickcreator.io/eeat/ai-eeat-checker/ Free AI E-E-A-T content checker Prompt Enhancer https://platform.openai.com/chat/edit Free Prompt Generator , enhancer Contact Research https://happenstance.ai/ Free Know your prospect better Know Personality of a person https://www.crystalknows.com Free Chrome extension to know about people Tip: Combine multiple tools for comprehensive campaigns—e.g., generate visuals with EyeCanny and video clips from Yarn.io. Why AI Tools Are Game-Changers for Marketers in 2026 In today’s fast-evolving digital environment, AI tools have become essential for marketers aiming to maximize productivity and campaign performance. According to recent surveys, marketers using AI tools report a 40% increase in productivity and a 25% boost in campaign effectiveness. Gone are the days of tedious manual tasks. Now, AI-driven automation, content creation, visual design, and analytics are redefining industry standards. Whether you’re a small business owner or a marketing professional, harnessing these Free AI Tools for Marketing can give you a competitive edge. How Free AI Tools for Marketing Transform Modern Marketing Workflows Storytelling Tip: By automating routine tasks, you focus more on strategic planning, creativity, and customer engagement—leading to higher ROI. How to Get Started with AI for Marketing Frequently Asked Questions About AI Marketing Tools in 2025 Final Thoughts & Next Steps AI tools are not just a trend—they are the future of marketing. Embrace these Free AI Tools for Marketing today to boost your productivity, creativity, and campaign success. Share this guide with colleagues and fellow marketers to help them start harnessing AI today.
Digital Marketing Resume for Fresher & Experienced
Digital Marketing Resume Guide When looking for opportunities on numerous job portals, such as Digital Marketing For Freshers, you will seldom come across companies that are willing to hire job seekers all at once. Nobody wants to hire a digital marketer who doesn’t know what they’re doing. They require a digital marketing professional capable of developing Social Media strategy and SEO plans, as well as a digital specialist capable of successfully implementing digital tactics. If you’re having trouble landing a decent job, it’s likely that your digital resume isn’t up to par or that you’re applying for the incorrect position. The article will aid you in identifying flaws in your current digital resume as well as creating an exceptional CV that will help you stand out from the crowd and land a decent job in digital marketing as a fresher. The Digital Marketing Resume Guide Will Help You Prepare for the Following Positions: Selecting the Best Resume Layout for Digital Marketing Resume There are generally two sorts of resume formats based on how much digital marketing expertise you have.If you’re a newbie or don’t have a lot of expertise, a functional resume structure is an ideal option for you. There is also various video editing software available to assist you in creating video resumes and CVs, which is a popular trend these days. A CV like this focuses on your talents rather than your employment experience. We’ll go over how to put abilities on your CV later.Those with sufficient experience should utilize the reverse procedure, which emphasizes job experience. You should not, however, overlook the need of adding a separate section for talents. Resume and CV writing & Career hacking via LinkedIn Profile Learn the latest resume & cv writing techniques, Interviewing skills, Group discussion best practices, Video Resume The participants will be able to learn the Following imports topics in detail; Effective Resume & CV Preparation Digital Marketing Resume: The scientific method of making resumes ready for keyword Searches and AI-based ATS? Important Sections to have in Resume
Backlinks vs. Brand Mentions: Earn Links, Mentions & Citations with Strategic Campaigns
Why Backlinks and Brand Mentions Matter for SEO in 2026 The SEO landscape is evolving beyond traditional link-building. Backlinks remain essential for domain authority, but brand mentions—unlinked references to your brand—have surged in importance, especially with Google’s AI-powered entity-based search. Learn how to integrate both for lasting search visibility. Understanding the Difference: Backlinks vs Brand Mentions Both are essential: backlinks directly impact rankings, while mentions influence AI citations and advanced semantic search. The AI Search Revolution: Why Brand Mentions Now Matter More Than Ever AI platforms like ChatGPT, Google AI Overviews, and Perplexity prioritize brands referenced across trusted sources. Brands combining links and mentions appear 40% more often in AI responses, gaining a competitive edge in zero-click and voice search queries. Strategic Framework: Campaigns to Earn Both Links & Mentions Digital PR: Your Foundation for Success Digital PR in 2026 is a strategic mastery of storytelling, data, and relationships to earn authoritative backlinks and brand mentions naturally. Key tactics include: Content-Driven Link Building: The Skyscraper Technique Resource Page & Broken Link Building Unlinked Brand Mention Recovery Building Long-Term Entity Authority Measuring Success: Key Metrics to Track Backlinks vs Brand Mentions Ready to Elevate Your SEO with Backlinks & Brand Mentions? Get a FREE Link Building Audit and personalized campaign plan tailored to your brand’s goals.Contact Us Now Infographics on Backlinks vs Brand Mentions
WordPress Alternatives Guide : Why Users Are Switching & Which Platform Fits You Best
Is WordPress holding your website back? In 2025, over 43% of all websites still run on WordPress—but frustration is growing. From constant plugin updates to major security flaws, today’s businesses are asking: “are there any better WordPress Alternatives ?” According to builtwith.com This guide breaks down why users are moving away from WordPress, the best modern alternatives, and how to migrate without losing SEO rankings. Why Businesses Are Leaving WordPress Security Risks Maintenance Headaches Performance Bottlenecks Scalability Issues Limited Support Quick Fact Box: A 1-second delay in site speed = 7% lower conversions. Slow websites cost real money. The Best WordPress Alternatives To make it easier, here’s a comparison snapshot: Platform Best For Pricing Advantage over WP Example Users Sanity Content teams $15/user Real-time collaboration Eurostar, InVision Payload CMS Developers Free OS Full code-first control Microsoft, ASICS Ghost Creators/Publishers $9–199 Built for monetized blogs Unsplash, Buffer Drupal Enterprises/Gov Free+ Security & multilingual White House, The Economist Joomla Mid-sized businesses Free+ More built-in features Forums, NGOs Wix Small businesses $17–159 No hosting needed SMBs worldwide Webflow Designers/agencies $14–39 Visual drag‑drop + hosting Freelancers, Startups Shopify E-commerce $29–2000+ Sales-first architecture 1M+ merchants HubSpot Content Hub B2B marketers $15+ CRM + lead gen integrated SaaS, Enterprise Divhunt Mid-sized businesses Free+ Visual drag‑drop + hosting Professional websites Oxygen Creators/Publishers $ 199.50 (Liftime Bundle) Visual drag‑drop + hosting SMBs worldwide Which WordPress Alternatives Is Right for You? Choose a Headless CMS (Sanity, Payload, Directus) if: Choose a Website Builder (Wix, Webflow, Hostinger) if: Choose E-Commerce Platforms (Shopify, BigCommerce) if: Choose Drupal / Joomla if: Migration Made Simple: SEO-Safe Steps Step 1. Audit Your Site Read: The Ultimate Guide to Free AI Marketing Tools for Higher ROI Step 2. Create Redirect Map (301s) Step 3. Backup & Migrate Step 4. Submit New Sitemap Step 5. Test Performance & Core Web Vitals WordPress vs Alternatives: The Real Costs WordPress Costs (Annual Est.): Alternatives (Annual Est.): Hidden truth: WordPress looks cheap—but long-term maintenance pushes costs higher than modern alternatives. Quick Answer: Is WordPress Still Worth It? WordPress works if: It’s time to switch if: FAQs on WordPress Alternatives
Trading Online Voucher (TOV) Grant: Complete Guide for Irish Small Businesses
What is the Trading Online Voucher? The Trading Online Voucher (TOV) is a government-backed grant program administered by Local Enterprise Offices (LEOs) throughout Ireland. The initiative supports small businesses in developing their digital capabilities and online presence. Program Objective: To help micro-enterprises and small businesses adapt to the digital marketplace by providing financial assistance for online development projects. Grant Value and Coverage Strategyworks Consulting has been helping clients in ultizing these funds for creative a professional website, Online appointment, Complete On page & off page SEO. Schedule Your appointment for discussion Grant Details and Eligibility Core Eligibility Requirements Business Criteria: Business Types Typically Supported: What the Grant Covers The TOV can fund various digital initiatives: Website Development E-commerce Solutions Digital Marketing Tools Additional Digital Services Application Process Phase 1: Preparation (2-4 weeks) Step 1: Initial Research Required Documentation: Step 2: Digital Strategy Development Phase 2: Application Submission (1-2 weeks) Step 3: LEO Consultation Step 4: Formal Application Phase 3: Review and Approval (3-6 weeks) Step 5: Application Review Step 6: Decision and Implementation Phase 4: Engaging with us to start the development Regional Variations Dublin Region Cork Region Rural Areas Border Counties Note: Specific requirements may vary by LEO. Always consult your local office for current guidelines. Timeline and Expectations Typical Application Timeline Phase Duration Key Activities Preparation 2-4 weeks Documentation, strategy development Application 1-2 weeks Form completion, submission Review 3-6 weeks LEO assessment, possible interviews Implementation 3-6 months Project development, completion Reporting Ongoing Progress updates, final reporting Success Factors Strong Applications Typically Include: Common Rejection Reasons: Success Stories Case Study 1: Local Retailer Business: Traditional clothing store, Cork Challenge: Declining foot traffic, competition from online retailers Solution: E-commerce website with inventory management Outcome: 40% increase in sales within 12 months, expanded customer base beyond local area Grant Impact: €2,500 TOV + €3,000 business investment = €5,500 total project cost Case Study 2: Service Provider Business: Accounting firm, Galway Challenge: Manual appointment scheduling, limited client communication Solution: Professional website with online booking and client portal Outcome: 60% reduction in administrative time, 25% increase in new clients Grant Impact: Streamlined operations, improved professional image Case Study 3: Tourism Business Business: Bed & Breakfast, Kerry Challenge: Dependence on third-party booking platforms Solution: Direct booking website with payment processing Outcome: 50% increase in direct bookings, reduced commission fees Grant Impact: Enhanced profitability and customer relationships Official Resources Government Sources Important Disclaimers Grant Availability: Funding is subject to annual budget allocation and may be limited. Applications are assessed competitively. Requirements May Change: Eligibility criteria and application processes may be updated. Always verify current requirements with your local LEO. Professional Advice: This guide provides general information only. Seek professional advice for specific business circumstances. Government Policy: Grant programs are subject to government policy changes and EU state aid regulations. Author Information This guide has been compiled from official government sources, LEO publications, and publicly available case studies. For the most current information, always consult official government websites and your local LEO advisor. Sources Consulted: Disclaimer: This content is informational only and does not constitute professional business advice. Always verify current requirements with official sources before applying.
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Frequently Asked Questions
What is a digital marketing agency?
A Digital Marketing Agency is a company that specializes in promoting businesses and their products or services through online channels. They leverage various digital marketing tactics to increase a company’s online presence, brand awareness, and ultimately, generate leads and sales.
Here’s a breakdown of what a Digital Marketing Agency typically does:
- Strategy & Planning: They work with you to understand your business goals, target audience, and budget. Then, they develop a comprehensive digital marketing strategy that outlines specific tactics to achieve your objectives.
- Website Design & Development: Many agencies offer website creation and development services, ensuring your online presence is visually appealing, user-friendly, and optimized for search engines.
- Search Engine Optimization (SEO): They employ strategies to improve your website’s ranking in search engine results pages (SERPs) for relevant keywords. This increases organic traffic to your website.
- Pay-Per-Click (PPC) Advertising: They can manage PPC campaigns on platforms like Google Ads or social media advertising. This allows you to target specific audiences with targeted ads and pay only when someone clicks on your ad.
- Social Media Marketing: They create and manage your social media presence, helping you connect with your target audience, build brand awareness, and drive traffic to your website.
- Content Marketing: They develop and implement a content marketing strategy that involves creating valuable and engaging content (blogs, articles, videos, etc.) to attract and retain your target audience.
- Email Marketing: They can design and manage email marketing campaigns to nurture leads, promote special offers, and build customer loyalty.
- Analytics & Reporting: A good agency will track the performance of your digital marketing campaigns using analytics tools and provide you with regular reports. This allows you to see what’s working and what’s not, and make adjustments to your strategy as needed.
Why hire a digital marketing agency?
Companies can benefit greatly from hiring a digital marketing agency for several reasons:
Expertise and Experience: Digital marketing is a complex and ever-evolving field. Agencies have teams of skilled professionals who stay up-to-date on the latest trends and best practices. They can leverage their expertise to create and execute effective digital marketing campaigns that deliver measurable results.
Cost-Effectiveness: Hiring an agency can be more cost-effective than building an in-house digital marketing team. Agencies can often negotiate better rates with advertising platforms and vendors, and their experience allows them to work efficiently, saving you time and money.
Focus and Efficiency: Managing a digital marketing campaign requires significant time and resources. An agency can free up your internal team to focus on core business operations while the agency handles the marketing strategy and execution.
Fresh Perspective: An agency can bring a fresh perspective to your marketing efforts. They can identify opportunities that you may have missed and develop innovative approaches to reach your target audience.
Scalability: A good agency can scale its services to meet your needs. As your business grows, your agency can adapt its strategies and campaigns to accommodate your evolving goals.
Data-Driven Approach: Agencies rely on data and analytics to track the performance of your campaigns and make informed decisions. This data-driven approach helps ensure your marketing efforts are optimized for maximum return on investment (ROI).
Access to Technology and Tools: Agencies often have access to the latest marketing technology and tools, which can give you a competitive edge.
Staying Ahead of the Curve: The digital marketing landscape is constantly changing. Agencies keep their finger on the pulse of the industry, ensuring your campaigns use the most up-to-date strategies and tactics.
Overall, hiring a digital marketing agency can be a wise investment for companies of all sizes.
What does a digital marketing agency do?
A Digital Marketing Agency acts as your online marketing powerhouse, helping businesses thrive in the competitive digital world. Here’s a breakdown of their core functionalities:
Strategic Planning & Execution:
- Understanding Your Business: They work closely with you to define your goals, target audience, and budget.
- Crafting a Roadmap: They develop a comprehensive digital marketing strategy outlining specific tactics like SEO, PPC, content marketing, etc., to achieve your objectives.
Optimizing Your Online Presence:
- Website Design & Development: Many agencies offer services to create a visually appealing, user-friendly website optimized for search engines, ensuring a strong online foundation.
- Search Engine Optimization (SEO): They use various strategies to improve your website’s ranking in search results for relevant keywords, driving organic traffic.
Driving Targeted Traffic:
- Pay-Per-Click (PPC) Advertising: They manage PPC campaigns on platforms like Google Ads or social media advertising, allowing you to target specific audiences with laser focus and pay only when someone clicks on your ad.
- Social Media Marketing: They create and manage your social media presence to connect with your target audience, build brand awareness, and drive traffic to your website.
Content Creation & Engagement:
- Content Marketing: They develop and implement a strategy to create valuable and engaging content (blogs, articles, videos, etc.) that attracts, informs, and retains your target audience.
- Email Marketing: They design and manage email marketing campaigns to nurture leads, promote special offers, and build customer loyalty.
Measuring & Optimizing Performance:
- Analytics & Reporting: They track the performance of your campaigns using analytics tools and provide regular reports. This allows you to see what’s working, what’s not, and make adjustments to your strategy for continuous improvement.
Additional Services (may vary by agency):
- Reputation Management: They can help manage your online reputation by monitoring reviews and responding to comments.
- Public Relations (PR): Some agencies offer PR services to generate positive press coverage and brand awareness.
- Marketing Automation: They may utilize marketing automation tools to streamline tasks and personalize marketing communications.
Overall, a Digital Marketing Agency becomes your partner in navigating the ever-evolving digital landscape. They provide the expertise, resources, and strategies to achieve your marketing goals and gain a competitive edge online.
Which Industries Do You Specialise In?
At Strategyworks Consulting, we believe in a deeper collaboration. We’re not afraid to dive into your business, understand your unique challenges, and become an extension of your team. Our passion lies in empowering SMEs. We’re your biggest digital cheerleader, relentlessly focused on driving positive results that make a real impact on your bottom line.
How Long Is the Contract?
Strategyworks Consulting offers flexible digital marketing solutions tailored to fit your small business needs. We understand that every business is unique, so we don’t believe in a one-size-fits-all approach.
We recommend any engagement to go for a minimum of 6months to 1 year. After 1 years the impact of Digital Marketing works starts showing. Whether you need a jumpstart with SEO or a comprehensive digital marketing strategy, we have a plan to fit your goals and budget.
Want something more customized? No problem! We’re happy to discuss your specific needs and craft a solution that delivers measurable results.
Schedule a free consultation today to learn how Strategyworks Consulting can help your business thrive online.
