Professional Services
LeanMantra
Work
Digital Marketing
SEO
Social Media Marketing
Marketing Automation
In an effort to establish Leanmantra as a leader in Agile & Scrum training & certification provider in India, we set out on a quest to research digitally progressive companies at the cutting edge of expression and visual design. We carefully considered the originality of our concepts as we strategically, logically, and thoroughly investigated contemporary visual identity options in order to create broad appeal and engage audiences across the digital platform. After synthesising and analysing our data, we explored Leanmantra’s visual and brand identity.
Objective
Being a startup and Leanmantra had no digital presence, but they had amazing training programs, catering to technology companies.
Our Objective was mainly categorized into 4 major areas;
- Creation of Companies Digital assets & leverage this for brand-building work
- Make the Website reach millions of people looking for training programs in Agile & scrum through Search Engine Optimization
- Create Social Platforms and build the content to establish social proof for companies training offerings & instill trust in the consumer’s mind.
- Automate the Digital Marketing workflow & setups systems and processes.
Website
Social
Search
Outcome
The Strategyworks team was able to provide them with detailed consulting on the what’s and why’s of the struggles they endured.
With the help of extensive market research, our team successfully identified the areas where improvement was needed. The problems identified were along the lines of a low authority website, poor quality of content, lack of SEO, and little presence on relevant platforms.
The Strategyworks team got right down to business and developed a targeted website combining purpose and delight together. With an exceptional website underway, our team intensively worked on increasing the domain authority. Simultaneously, on-page and off-page SEO were also worked upon.
Improved website:
- Increased website traffic: Due to the development of a targeted website that combines purpose and delight, LeanMantra might experience a significant increase in website traffic as users find the site more engaging and relevant to their needs.
- Enhanced user experience: The new website design and functionality can improve the user experience, leading to longer visit times, lower bounce rates, and potentially higher conversion rates (e.g., leads, purchases).
Enhanced SEO:
- Improved search engine ranking: The efforts to increase domain authority, along with on-page and off-page SEO strategies, should lead to LeanMantra ranking higher in search engine results pages (SERPs) for relevant keywords. This can attract more organic traffic from potential customers searching for products or services related to LeanMantra’s offerings.
Increased online presence:
- Brand awareness: With the potential increase in website traffic and search engine ranking, LeanMantra’s brand awareness may rise, making it more recognizable to its target audience.
- Lead generation: The improved website and online presence can attract more qualified leads, providing LeanMantra with opportunities to convert them into paying customers.
