Digital Marketing Course

Digital Marketing Course

Program benefits

Digital Marketing Course is designed for aspirants who are looking out for opportunities into Digital Marketing to shift their career from sales, business development or from any other stream in Digital Marketing and also for students, working professional and Small & medium Business owners , who are having keen interest in learn Digital Marketing and choose their career in Digital Marketing.

  • Intensive face-to-face sessions with expert faculty
  • Hands-on learning through Live Projects
  • Placement assistance for students who successfully complete the program( Includes resume modification, Interview Prep, and tips on finding the right job)

Program Detail

The Digital Marketing Course offers students a fresh perspective on online marketing in the global scenario. The course aims to provide students a thorough understanding of digital marketing concepts with the help of live projects, case studies, and experiential training methods.

Who should attend this course?

  • Students with a Management or Engineering background
  • Individuals/beginners seeking career opportunities in the marketing domain
  • Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
  • Marketing professionals who use digital marketing to meet their marketing objectives
  • Web marketers who want to enhance their professional prospects in the marketing domain
  • Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
  • Professionals in Marketing/Publishing/E-Business/Advertising
  • Professionals who seek to improve the performance of their digital marketing campaigns

Course Modules & Topics

Digital Marketing Overview

  • Defining digital marketing; web 1.0, 2.0 3.0
  • How to integrate digital marketing into the traditional marketing mix
  • Strategy planning & Budget allocation for digital, social, content, mobile, affiliate, email marketing
  • Why Mobile first?
  • Mobile websites
  • Mobile marketing
  • Digital marketing concepts
  • Inbound marketing methodology
  • Content Management (Including content development)
  • Content Marketing
  • Word press & CMS
  • Search Engines
  • How Search Engines work
  • Google Webmaster Guidelines

Search Engine Optimization

  • (On-page/off-page optimization)
  • SEO for Images, Videos & other properties
  • SEO for Social channels
  • Latest Search Engine Algorithms
  • Google Panda Updates
  • Google Penguin Updates
  • Social Media Marketing
  • Blogging for business
  • Universal Search Engine Optimization
  • Local SEO – Google Map Listing/Google Places

Social Media Marketing

  • Social Media Advertisement
  • Facebook, LinkedIn, Twitter, Pinterest
  • Facebook marketing & Advertisements

Pay Per Click (Google Ad words)

  • PPC
  • Google Advertisements

Digital Marketing Strategy

  • Competition Analysis and strategies
  • The role of digital marketing manager and the team
  • How to structure a digital marketing department
  • Digital marketing in B2B, B2C scenario
  • Case studies of successful Digital/web marketing management
  • Overall Digital/web marketing management

Live Project on your own personal or business website

As we said, our motto in doing the Digital Marketing training is to enable you confident enough, that you could handle and manage your employer's website/ business confidentially. we teach you on how to develop a website, without you being a web developer and you could all the jobs required to be done by a Digital Marketing professional, be it SEO, PPC, social media or anything related to current digital marketing trends. You could either develop your own website from scratch and practice everything we learn here in the class or you could also get a website from us and practice on that, apart from working on real business cases.


516, Sahakara Nagar Main Rd, Sahakar Nagar, Bengaluru, Karnataka 560092

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