Digital Marketing FAQ's

Digital Marketing is the new age marketing platform, this platform focus on the business prospects utilizing the Internet. Any clients associated with portable workstations, cell phones, tabs are considered as the Internet audience, whom we reach with Digital Marketing platform.

Qualifications is the biggest criteria for any career field, making this the most important Digital Marketing FAQ that students ask.

To answer, there are no defined qualification criterias for learning Digital Marketing, but it would be good if you have some knowledge about internet, Marketing & sales, understanding of buying behaviour of people. This will help you learn Digital Marketing practically.

Overall teaching will happen in 150 hours, which spans almost 90 Days of weekday classes. But to become a master in Digital Marketing, dedicated 3-5 months of time is required for practicing, further readings, and real-time project execution.

Digital Marketing Course syllabus includes topics like Introduction to Digital Marketing, Digital Media Planning, Website Design and Development, Search Engine Optimization, Social Media Marketing, Email marketing & marketing automation, Web analytics, CRM, Google Ads, and many other new topics like Blockchain for Digital Marketing.

Advanced Certificate course in Digital marketing is most suitable for someone into sales and marketing. And Yes, if you want to continue being in a sales job, understanding Digital Marketing is very important. Especially if your job requires you to generate new leads every month, then it becomes very important for you to learn these important topics in Digital Marketing; making a landing page, Search Engine Optimization, Google ads & Facebook ads for lead generation. Email Marketing for lead nurturing & drip marketing.

Yes, this is the right time to learn Digital Marketing and give a boost to your sales career or transition your career in Digital Marketing. Now the business environment is changing rapidly, the way sales were done earlier, there has been a tremendous change in past 4-5 years and its continuously going to change.

Sales jobs are getting imbibed with digital marketing( for example nowadays smart sales chaps do not do cold calling just by roaming around in the business area, but they find the right contact and initiate the level one discussion over an email or chat on LinkedIn and later take it forward to closing.

Freelancing is one of the major career options for Digital marketing experts. It is also the most asked Digital Marketing FAQ that we recieve.

Getting freelancing work is easy after doing the Digital marketing Training. Here are the steps you should take in to consideration to start getting freelance projects;

1. Make your own Website and Display your work samples & portfolios.
2. Share your work achievements on Social Media platforms.
3. Start connecting with your family and friends to ask for references, word of mouth publicity will help you in getting your initial customers.
4. Take reviews and testimonials from your satisfied customers. Also ask for reference from them.
5. Do advertisements on Facebook and Google for getting new leads.
6. Define some promotional strategies to convert warm customers to paying customers.
7. Create your profile on freelance project bidding websites like elance.com, guru.com, trulancer.com
8. Bid for the projects

There are many ways to earn money from Digital Marketing; some most promising methods are;

1. Content marketing: As a content writer and Copy writer you have huge potential to earn money. Content writers with 3-5 years of experience in content writing are charging anywhere Between Rs 2-5 per word and more than that earns about Rs 8 per word. Thought leadership content writers earn Rs 25 and more per word.
2. Blogging: There is huge demand for blog writers across the globe and people are paid handsomely for writing blogs. Generally a blog with 500 words can earn between Rs 3000 to 4000/-
3. SEO: There are plenty of jobs available in Search Engine Optimisation and Most of the jobs in this area are in to On Page SEO and OFF page SEO ( also called as Link Building). People neatly make Rs 30000 to Rs 100000/ per month.
4. Website designing: Another area of work with huge potential to earn. generally a WordPress website with up to 10-12 pages will neatly enable you to earn Rs 20000/ to Rs 40000/- per website and it can be clubbed with SEO as well to earn more.
5. Social media marketing: There are many startups that are looking for people to manage social media management and Social media advertising.
6. Affiliate marketing: Make extra income by selling other products through your website and advertising.
7. Email marketing: If you own a great hosting and email software, you could earn a lot by doing email marketing for clients.

The course fee for the Certificate course in Digital Marketing is Rs. 29,000/-, which can be paid in EMI’s. We also have some free courses for you to start learning: here is the link for a free Course in Digital Marketing https://lms.strategyworks.in

We Have many tools to learn in the Digital Marketing course;

• Sprout Social
• Hootsuite
• Tweetdeck
• Facebook Power
• Editor
• Mailchimp
• semrush
• ahrefs

and many other tools. Here’s the entire list of tools we use in Digital Marketing