Google Ads CPA Forecast Calculator
Instantly forecast your Google Ads campaign results. Adjust your targets and see how your budget and performance change.
Fill the form below the calculator to get a full PDF copy & expert advice!
Your Forecast
Total Conversions Needed:
Total Clicks Needed:
Total Impressions Needed:
Adj. Impressions (Impression Share):
Adj. Impressions (Seasonality):
Total Cost:
Effective CPA:
ROI (%):
Daily Budget:
How these fields impact your forecast:
- Target Revenue: Higher revenue targets require more conversions, clicks, impressions, and budget.
- Conversion Value: Higher value per sale means fewer conversions needed for the same revenue.
- Click-to-Conversion Rate: Higher rates mean fewer clicks needed for your goal (improves efficiency).
- CTR: Higher CTR means fewer impressions needed for your clicks (improves efficiency).
- Max CPC: Higher Max CPC increases your total cost, but may get you more clicks/impressions.
- Impression Share: Lower share means you need a larger potential audience to reach your goals (simulates lost opportunities).
- Campaign Duration: Longer duration spreads budget, lowering daily spend.
- Seasonality Adjustment: Adjusts for market uplift/drop (e.g., festive season or off-peak periods).
Get Your Personalized Forecast & Expert Consultation
Fill the form below to receive your detailed forecast and a free Google Ads strategy session!
