Contact us:
(+91)9686 200 104
info@strategyworks.in
Strategyworks Home

Login

Home
Courses
- Digital Marketing
About Us
Strategyworks Home
Contact Us
Shop

Home
Courses
- Digital Marketing
About Us
Strategyworks Home
Contact Us
Shop

Search

31 Sections
137 Lessons
Lifetime

Expand all sectionsCollapse all sections

Induction & Foundations
Start your digital marketing journey with confidence by enrolling in Strategyworks's Certificate Program in Digital Marketing. Gain access to preparatory courses and dive deep into the program's comprehensive curriculum.
3
- 1.1
  Orientation to Digital Marketing and Career Paths
  30 Minutes
- 1.2
  Understanding the Digital Landscape: Trends & Evolution
  20 Minutes
- 1.3
  Market Research, Consumer Behavior, Creating Buyer Personas
  45 Minutes
1a. Do classroom Exercise
Do classroom exercise based on the module
2
- 2.1
  Discussion: Group brainstorm: “How did changing customer behaviors impact digital marketing in the last 5 years?”
  60 Minutes
- 2.2
  Exercise: Analyze 3 digital marketing campaign case studies (India, USA, global brands). Identify target personas and campaign objectives
2. Marketing Strategy & Content Marketing Mastery in the Digital Age
Learn and understand the importance of AIDA model, branding & Storytelling
9
- 3.1
  What is Media and Types of Media?
  60 Minutes
- 3.2
  What is Marketing Funnel and Learn to Create your own Marketing Funnel.
  60 Minutes
- 3.3
  What is AIDA Marketing Model? and How to use this model in marketing
  60 Minutes
- 3.4
  What are the Components of Digital Marketing?
  60 Minutes
- 3.5
  Important Pillars of Digital Marketing
  30 Minutes
- 3.6
  Branding, Storytelling & Sustainability/Ethics in Digital Marketing
- 3.7
  Content Planning, Copywriting, Storytelling
- 3.8
  Blogging, Podcasting, Visual Content & Video Scripts
- 3.9
  AI in Content Creation (ChatGPT, Generative AI tools)
2a. Do classroom Excercise
Define the marketing funnel & Content plan
4
- 4.1
  Exercise: Create buyer persona profiles for an Indian startup targeting NRIs in the USA.
  60 Minutes
- 4.2
  Case Study: Map out the complete digital conversion funnel for a global e-commerce company (e.g., Amazon, Myntra).
- 4.3
  Exercise: Write two blog posts (one for awareness, one for conversion) for a hypothetical EdTech product; repurpose into social, podcast, and newsletter content.
- 4.4
  Case Study: Analyze the viral content strategy of “Durex India” or “HubSpot”—what made their campaigns succeed?
3.Understanding Website Design, UX, and Development: First Step in Digital Marketing
Learn the web properties of a business, Creating website for commercial and blogging purpose
9
- 5.1
  What is website and why business needs a website?
  60 Minutes
- 5.2
  Components of Website and Types of Website
  30 Minutes
- 5.3
  What is Domain, Hosting and how to select the best hosting services
  120 Minutes
- 5.4
  What is website Wire framing and how to develop one?
  30 Minutes
- 5.5
  What is CMS and Why WordPress is the best CMS? WordPress, Shopify & No-Code Tools
  40 Minutes
- 5.6
  Website Strategies: Purpose, Types, and Conversion Best Practices
- 5.7
  UI/UX Principles for Marketers
- 5.8
  Website Analytics Setup (Google Analytics, GA4, Tag Manager)
- 5.9
  Developing a website with wordpress.
  180 Minutes
3a. Do Classroom Excercise
Develop your own website
2
- 6.1
  Exercise: Build a portfolio website in WordPress; implement wireframes and landing pages.
  60 Minutes
- 6.2
  Evaluate Nike’s or Swiggy’s website for UI/UX, speed, and conversion optimization.
4. Search Engine Optimization
Learn everything about search engine optimization
16
- 7.1
  What is SEO? Why SEO is important for Business?
  60 Minutes
- 7.2
  How SEO works, Types of SEO?
  30 Minutes
- 7.3
  Voice Search, Visual Search, and Local/Multilingual SEO
  30 Minutes
- 7.4
  How to Find keywords for SEO & tools to use for Keyword Research
  60 Minutes
- 7.5
  Doing on Page SEO live on Site
  120 Minutes
- 7.6
  Understanding the Technical SEO and using tools to optimize the site
  120 Minutes
- 7.7
  Understanding Local SEO and Strategy to do local SEO
  60 Minutes
- 7.8
  How to do SEO for a business having website in different languages and locations
  30 Minutes
- 7.9
  What is Off page and Methods of Doing off page SEO
  120 Minutes
- 7.10
  What is Schema Tag, OG Tags, and rich Snippet in SEO?
  60 Minutes
- 7.11
  How to Rank for zero postion results in SERP
  30 Minutes
- 7.12
  Google SEO Algorithms & Ranking for Featured Snippets
  60 Minutes
- 7.13
  How to optimize the website for Voice Searches
  30 Minutes
- 7.14
  Schema Markup, Rich Snippets
- 7.15
  SEO Analytics & Tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- 7.16
  What is Site Audit? and how to generate Site audit report and analyze the report for optimization purpose
  60 Minutes
4a. Do Classroom Excercise
We learn all about SEO and put them in to practice.
2
- 8.1
  Exercise: Perform keyword research and create an SEO plan for a small business; optimize a site using on-page and technical SEO.
  30 Minutes
- 8.2
  Case Study: Audit and improve the SEO of a poorly ranked website, document before-and-after SERP changes.
5. SEM - Search Engine Marketing- Google Ads
Learn how paid ads work with the help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels
8
- 9.1
  What is SEM and how different it is from SEO?
  30 Minutes
- 9.2
  Creating Google ads account setup.
  60 Minutes
- 9.3
  Learn Different Type of Ads
  480 Minutes
- 9.4
  Learn how to optimize the ad performance
  60 Minutes
- 9.5
  Google Ads (Search, Display, Shopping, Video), YouTube Ads
- 9.6
  Platform-Specific Ad Strategies (Meta, LinkedIn, Twitter/X, WhatsApp,)
- 9.7
  Bidding Strategies, Ad Copywriting, Audience Targeting
- 9.8
  Landing Page Design & CRO Essentials
5a. Classroom exercise
Make live ad in the class
2
- 10.1
  Exercise: Setup and run a Google Ads campaign; measure results and iterate with A/B ad copies and landing pages.
  60 Minutes
- 10.2
  Case Study: Deconstruct Zomato’s paid search strategy or Udemy’s paid search funnel for international users.
6. Social Media Marketing (SMM) & Community Building
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
15
- 11.1
  Why Social Media Marketing?
  30 Minutes
- 11.2
  Social Media Marketing landscape
  60 Minutes
- 11.3
  Content Marketing in a Social Media World
  60 Minutes
- 11.4
  Social Media Management Tools
  60 Minutes
- 11.5
  Social Media Strategy and Planning- Building a Sustainable Social Media Strategy
  60 Minutes
- 11.6
  Social Media Measurement and Reporting
  60 Minutes
- 11.7
  Social Advertising-Meta Marketing(Facebook, Instagram, Messenger & whatsapp), Twitter, Linkedin & Youtube
  600 Minutes
- 11.8
  Storytelling An Essential Part of Your Social Narrative
  60 Minutes
- 11.9
  Telegram, Discord for Community & Launches
- 11.10
  Facebook Groups, Events, Meta Ads Integration
- 11.11
  LinkedIn for B2B/Creator
- 11.12
  WhatsApp Business & Automation
- 11.13
  YouTube Shorts & Community
- 11.14
  Instagram Reels & Shopping
- 11.15
  Social Media Analytics & Listening Tools
6a. Do classroom Exercise
Do Social media ads practice in the class
2
- 12.1
  Exercise: Launch a multi-platform campaign for an online course (Instagram Reels, LinkedIn post, WhatsApp broadcast). Track reach and engagement.
- 12.2
  Case Study: Compare influencer campaign outcomes for brands like “Mamaearth” (India).
7. Influencer Marketing
6
- 13.1
  What is Influencer Marketing?
  60 Minutes
- 13.2
  Influencer Marketing terms & goal Setting
  30 Minutes
- 13.3
  Influencer Marketing engagement terms
  60 Minutes
- 13.4
  Influencer marketing Content Strategy
  60 Minutes
- 13.5
  Influencer Marketing Performance measurement
  30 Minutes
- 13.6
  Influencer Marketing Tools
  60 Minutes
7a- Do classroom Exercise
Exercise on Influencer marketing
1
- 14.1
  Find the influencers in education industry in USA
8. ORM- Online Reputation Management
Learn about Online Reputation management
5
- 15.1
  What is ORM and why its important for an organization?
  60 Minutes
- 15.2
  Why customers and competetitors try to spoil your brand reputation? and How to deal with them.
  30 Minutes
- 15.3
  Tools for Tools for ORM & Crisis Management
  60 Minutes
- 15.4
  How to deal with negative reputation on internet?
  60 Minutes
- 15.5
  Brand Monitoring, Response Strategies
8a. Do classroom Exercise
Work on Online Reputation management topic
2
- 16.1
  Exercise: Monitor brand mentions and sentiment using ORM tools; draft crisis response plans.
- 16.2
  Case Study: Roleplay: Respond to a social media PR crisis for a travel brand.
9. Email Marketing & Automation
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates
11
- 17.1
  Types of Emails & How email works?
  30 Minutes
- 17.2
  what is promotional email and how it works?
  30 Minutes
- 17.3
  Best Practices of generating the Database and its impact on overall email marketing performance
  45 Minutes
- 17.4
  What is Optin Database generation method?
  30 Minutes
- 17.5
  What is permission based marketing?
  30 Minutes
- 17.6
  What is CAN-SPAM Policy?
  30 Minutes
- 17.7
  What is email automation? and why needed?
  30 Minutes
- 17.8
  What are the best Automation Tools?
  30 Minutes
- 17.9
  Best Practices for writing the Email content
  30 Minutes
- 17.10
  Email reportings & analysis
  30 Minutes
- 17.11
  Demo on email Marketing campaign Setup
  120 Minutes
9a. Do Classroom Exercise
Do email marketing exercise
2
- 18.1
  Exercise: Build an opt-in email list, create drip campaigns and automation flows on Marketomail.
- 18.2
  Case Study: Analyze a failed email campaign—redesign for improved open rates and conversions.
10. Web Analytics and Heat Map Analytics
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
8
- 19.1
  What is analytics and Its usages for a Digital Marketer?
  30 Minutes
- 19.2
  Difference between Data Analytics, Web Analytics, Big Data Analytics
  30 Minutes
- 19.3
  what is KPI? and How to identify which KPI’s are important to measure?
  30 Minutes
- 19.4
  World’s Best web Analytics- Google Analytics- Account setup and configuration
  60 Minutes
- 19.5
  Demo on Google Analytics GA4 Tool
  120 Minutes
- 19.6
  What is heat Map and what are the important tools for heat map analysis?
  60 Minutes
- 19.7
  Configuring the heatmap analysis tool.
  60 Minutes
- 19.8
  Data Visualization & Dashboarding (Tableau, Google Data Studio)
10a- Do Classroom Exercise
do exercise on Data analytics
1
- 20.1
  Apply ChatGPT or similar AI to create 3 personalized email variations; experiment with predictive audience segments (Google Analytics).
11. Google Adsense, Affiliate marketing methods of passive income generation
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
5
- 21.1
  What is Google adsense and how to setup adsense on your website
  45 Minutes
- 21.2
  Best strategies to make money from your website through adsense.
  30 Minutes
- 21.3
  What is affiliate marketing? and how to make passive income through affiliate marketing
  30 Minutes
- 21.4
  Tools for searching best affiliate programs
  30 Minutes
- 21.5
  How to market your affiliate products though Amazon Affiliate program?
  60 Minutes
11a- Do classroom Exercise
Learn the basics of affiliate marketing
2
- 22.1
  Exercise: Join two affiliate networks; design tracking links and promote offers on Twitter and Facebook.
- 22.2
  Case Study: Analyze Buffer’s affiliate program strategy—build a plan for a new SaaS tool.
12. AI tools for Graphic Design, Videos, Music, and Podcast
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
3
- 23.1
  Generative AI Design tools
  30 Minutes
- 23.2
  Understanding Prompts and learn writing prompts for better results
  30 Minutes
- 23.3
  Podcasting Platforms and audio & video editing tools
  60 Minutes
12a- Do Classroom Exercise
Learn about usages of Ai tools in digital marketing
1
- 24.1
  Case Study: Examine how Swiggy uses AI for dynamic pricing and customer retention.
13. Programmatic Buying & RTB platforms
Learn about direct Media buying, Programmatic buying through RTB platforms and Ad manager platform (https://admanager.google.com/home/)
4
- 25.1
  Learn Google Ad Manager
  30 Minutes
- 25.2
  What is RTB and Self Serving Platforms
  30 Minutes
- 25.3
  what is DSP, SSP and Ad exchanges
  60 Minutes
- 25.4
  What all factors to keep in mind while doing the direct media buying negotiations.
  30 Minutes
13a Do classroom Exercise
Do exercise related to programmatic buying
2
- 26.1
  Exercise: Simulate a programmatic ad buying scenario using Google Ad Manager; report on campaign outcomes.
- 26.2
  Case Study: Study Spotify’s programmatic approach and discuss attribution modeling.
14. Digital Marketing Strategy, Planning & Budgeting
Learn to make the effective digital marketing strategy, learn to plan your marketing strategy implementation and also create the costing sheet for client
3
- 27.1
  Step by step of process of making Digital Marketing Strategy
  30 Minutes
- 27.2
  Create Flawless execution Plan with scope of monitoring & Analysis
  30 Minutes
- 27.3
  Learn to creating the budgeting sheet for your client or for the project with approximate deliverables and ROI.
  60 Minutes
14a Do classroom Exercise
Important exercise
1
- 28.1
  Create a complete Digital Marketing Proposal; that inludes Marketing strategy, exection plan & budgeting.
15. Do Classroom Exercise: Capstone Projects & Industry Immersion
Do live captone Project
2
- 29.1
  Real-world Business Cases, Live Campaigns
- 29.2
  MVP project, Internship or Client Project
16. Career & Personal Branding
Ready to take off
2
- 30.1
  Interview Prep, Job Search Skills
- 30.2
  LinkedIn Profile Optimization, Portfolio Building
16a Do Classroom Exercise
2
- 31.1
  Exercise: Update LinkedIn and personal website; publish a blog summarizing key learnings and showcase project outcomes.
- 31.2
  Case Study: Peer review of personal branding—give constructive feedback to classmates.

This content is protected, please login and enroll in the course to view this content!

What is Site Audit? and how to generate Site audit report and analyze the report for optimization purpose

Case Study: Audit and improve the SEO of a poorly ranked website, document before-and-after SERP changes.

Locations

Dublin, Ireland (Google Map Link)
76 The Bay, Elm Park, Merrion Rd, Dublin, D04 H019, Ireland
Mob: +353 89 465 9264
Bangalore, India (Google map Link)
Shriniket Apt., 131, MSR College Rd, Mathikere, Bengaluru, Karnataka 560054
Mob: 096862 00104
Bilaspur, India (Google Map Link)
1699, Ward No: 38/43, behind Chabbra Palace, Hemu Nagar, Bilaspur, Chhattisgarh 495004
Mob: 09886 842386

Company

Home
Courses
- Digital Marketing
About Us
Strategyworks Home
Contact Us
Shop

Home
Courses
- Digital Marketing
About Us
Strategyworks Home
Contact Us
Shop

Discover

Privacy Policy
Terms & Conditions

Privacy Policy
Terms & Conditions

Follow Us

Facebook-f Twitter Google-plus-g Instagram Pinterest Linkedin Youtube Wordpress

Login with your site account

Connect with

Login with Facebook

Login with Google

Lost your password?

Remember Me

Modal title

Main Content