Achieve Certification as a Digital Marketing Expert with Strategyworks. Discover how to design and market your own website through engaging Live Interactive Learning sessions. Gain proficiency in fundamental and advanced digital marketing techniques by tackling real-world business scenarios, participating in a mandatory MVP internship, completing practical projects in every module, utilizing ChatGPT and AI resources, and leveraging over 40 essential digital marketing tools.
Digital Marketing Course Overview:
Embark on an immersive Live Interactive Learning journey with our Digital Marketing Course. Acquire both fundamental and advanced Digital Marketing expertise, equipping you for a successful career in the field.
Key Features of this program
- Our strong customer base and alumni help you to start your digital marketing career either as a paid intern or join them as a full-time employee
- Get an Advanced Digital Marketing Course Certificate
- You join the Strategyworks Alumni and huge opportunities related to job and work
- Guest Lecturers are delivered by Industry practitioners
- Learn by working on Live Business cases; understand the problem and deliver the real-time solution.
- Gain hands-on experience managing your budget in paid marketing campaigns
- Build your website & learn real-world hands-on digital marketing techniques
- 40+ digital marketing tools
- Boost productivity with ChatGPT and AI tools (Leonardo, Blue Willow, Stable Fusion & Well Said Labs)
- The course is designed as per IIM’s Digital Marketing Certification program
- Live classes delivered by Industry Experts
Course Features
- Lectures 137
- Quiz 0
- Duration Lifetime access
- Skill level Expert
- Language English
- Students 8632
- Certificate Yes
- Assessments Yes
- 31 Sections
- 137 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Induction & Foundations3 ItemsStart your digital marketing journey with confidence by enrolling in Strategyworks's Certificate Program in Digital Marketing. Gain access to preparatory courses and dive deep into the program's comprehensive curriculum.
- 1a. Do classroom Exercise2 ItemsDo classroom exercise based on the module
- 2. Marketing Strategy & Content Marketing Mastery in the Digital Age9 ItemsLearn and understand the importance of AIDA model, branding & Storytelling
- 3.1What is Media and Types of Media?60 Minutes
- 3.2What is Marketing Funnel and Learn to Create your own Marketing Funnel.60 Minutes
- 3.3What is AIDA Marketing Model? and How to use this model in marketing60 Minutes
- 3.4What are the Components of Digital Marketing?60 Minutes
- 3.5Important Pillars of Digital Marketing30 Minutes
- 3.6Branding, Storytelling & Sustainability/Ethics in Digital Marketing
- 3.7Content Planning, Copywriting, Storytelling
- 3.8Blogging, Podcasting, Visual Content & Video Scripts
- 3.9AI in Content Creation (ChatGPT, Generative AI tools)
- 2a. Do classroom Excercise4 ItemsDefine the marketing funnel & Content plan
- 4.1Exercise: Create buyer persona profiles for an Indian startup targeting NRIs in the USA.60 Minutes
- 4.2Case Study: Map out the complete digital conversion funnel for a global e-commerce company (e.g., Amazon, Myntra).
- 4.3Exercise: Write two blog posts (one for awareness, one for conversion) for a hypothetical EdTech product; repurpose into social, podcast, and newsletter content.
- 4.4Case Study: Analyze the viral content strategy of “Durex India” or “HubSpot”—what made their campaigns succeed?
- 3.Understanding Website Design, UX, and Development: First Step in Digital Marketing9 ItemsLearn the web properties of a business, Creating website for commercial and blogging purpose
- 5.1What is website and why business needs a website?60 Minutes
- 5.2Components of Website and Types of Website30 Minutes
- 5.3What is Domain, Hosting and how to select the best hosting services120 Minutes
- 5.4What is website Wire framing and how to develop one?30 Minutes
- 5.5What is CMS and Why WordPress is the best CMS? WordPress, Shopify & No-Code Tools40 Minutes
- 5.6Website Strategies: Purpose, Types, and Conversion Best Practices
- 5.7UI/UX Principles for Marketers
- 5.8Website Analytics Setup (Google Analytics, GA4, Tag Manager)
- 5.9Developing a website with wordpress.180 Minutes
- 3a. Do Classroom Excercise2 ItemsDevelop your own website
- 4. Search Engine Optimization16 ItemsLearn everything about search engine optimization
- 7.1What is SEO? Why SEO is important for Business?60 Minutes
- 7.2How SEO works, Types of SEO?30 Minutes
- 7.3Voice Search, Visual Search, and Local/Multilingual SEO30 Minutes
- 7.4How to Find keywords for SEO & tools to use for Keyword Research60 Minutes
- 7.5Doing on Page SEO live on Site120 Minutes
- 7.6Understanding the Technical SEO and using tools to optimize the site120 Minutes
- 7.7Understanding Local SEO and Strategy to do local SEO60 Minutes
- 7.8How to do SEO for a business having website in different languages and locations30 Minutes
- 7.9What is Off page and Methods of Doing off page SEO120 Minutes
- 7.10What is Schema Tag, OG Tags, and rich Snippet in SEO?60 Minutes
- 7.11How to Rank for zero postion results in SERP30 Minutes
- 7.12Google SEO Algorithms & Ranking for Featured Snippets60 Minutes
- 7.13How to optimize the website for Voice Searches30 Minutes
- 7.14Schema Markup, Rich Snippets
- 7.15SEO Analytics & Tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- 7.16What is Site Audit? and how to generate Site audit report and analyze the report for optimization purpose60 Minutes
- 4a. Do Classroom Excercise2 ItemsWe learn all about SEO and put them in to practice.
- 5. SEM - Search Engine Marketing- Google Ads8 ItemsLearn how paid ads work with the help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels
- 9.1What is SEM and how different it is from SEO?30 Minutes
- 9.2Creating Google ads account setup.60 Minutes
- 9.3Learn Different Type of Ads480 Minutes
- 9.4Learn how to optimize the ad performance60 Minutes
- 9.5Google Ads (Search, Display, Shopping, Video), YouTube Ads
- 9.6Platform-Specific Ad Strategies (Meta, LinkedIn, Twitter/X, WhatsApp,)
- 9.7Bidding Strategies, Ad Copywriting, Audience Targeting
- 9.8Landing Page Design & CRO Essentials
- 5a. Classroom exercise2 ItemsMake live ad in the class
- 6. Social Media Marketing (SMM) & Community Building15 ItemsIdentify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
- 11.1Why Social Media Marketing?30 Minutes
- 11.2Social Media Marketing landscape60 Minutes
- 11.3Content Marketing in a Social Media World60 Minutes
- 11.4Social Media Management Tools60 Minutes
- 11.5Social Media Strategy and Planning- Building a Sustainable Social Media Strategy60 Minutes
- 11.6Social Media Measurement and Reporting60 Minutes
- 11.7Social Advertising-Meta Marketing(Facebook, Instagram, Messenger & whatsapp), Twitter, Linkedin & Youtube600 Minutes
- 11.8Storytelling An Essential Part of Your Social Narrative60 Minutes
- 11.9Telegram, Discord for Community & Launches
- 11.10Facebook Groups, Events, Meta Ads Integration
- 11.11LinkedIn for B2B/Creator
- 11.12WhatsApp Business & Automation
- 11.13YouTube Shorts & Community
- 11.14Instagram Reels & Shopping
- 11.15Social Media Analytics & Listening Tools
- 6a. Do classroom Exercise2 ItemsDo Social media ads practice in the class
- 7. Influencer Marketing6 Items
- 7a- Do classroom Exercise1 ItemExercise on Influencer marketing
- 8. ORM- Online Reputation Management5 ItemsLearn about Online Reputation management
- 15.1What is ORM and why its important for an organization?60 Minutes
- 15.2Why customers and competetitors try to spoil your brand reputation? and How to deal with them.30 Minutes
- 15.3Tools for Tools for ORM & Crisis Management60 Minutes
- 15.4How to deal with negative reputation on internet?60 Minutes
- 15.5Brand Monitoring, Response Strategies
- 8a. Do classroom Exercise2 ItemsWork on Online Reputation management topic
- 9. Email Marketing & Automation11 ItemsIn this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates
- 17.1Types of Emails & How email works?30 Minutes
- 17.2what is promotional email and how it works?30 Minutes
- 17.3Best Practices of generating the Database and its impact on overall email marketing performance45 Minutes
- 17.4What is Optin Database generation method?30 Minutes
- 17.5What is permission based marketing?30 Minutes
- 17.6What is CAN-SPAM Policy?30 Minutes
- 17.7What is email automation? and why needed?30 Minutes
- 17.8What are the best Automation Tools?30 Minutes
- 17.9Best Practices for writing the Email content30 Minutes
- 17.10Email reportings & analysis30 Minutes
- 17.11Demo on email Marketing campaign Setup120 Minutes
- 9a. Do Classroom Exercise2 ItemsDo email marketing exercise
- 10. Web Analytics and Heat Map Analytics8 ItemsLearn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
- 19.1What is analytics and Its usages for a Digital Marketer?30 Minutes
- 19.2Difference between Data Analytics, Web Analytics, Big Data Analytics30 Minutes
- 19.3what is KPI? and How to identify which KPI’s are important to measure?30 Minutes
- 19.4World’s Best web Analytics- Google Analytics- Account setup and configuration60 Minutes
- 19.5Demo on Google Analytics GA4 Tool120 Minutes
- 19.6What is heat Map and what are the important tools for heat map analysis?60 Minutes
- 19.7Configuring the heatmap analysis tool.60 Minutes
- 19.8Data Visualization & Dashboarding (Tableau, Google Data Studio)
- 10a- Do Classroom Exercise1 Itemdo exercise on Data analytics
- 11. Google Adsense, Affiliate marketing methods of passive income generation5 ItemsLearn the basics of affiliate marketing and how to use it to promote your business effectively.
- 21.1What is Google adsense and how to setup adsense on your website45 Minutes
- 21.2Best strategies to make money from your website through adsense.30 Minutes
- 21.3What is affiliate marketing? and how to make passive income through affiliate marketing30 Minutes
- 21.4Tools for searching best affiliate programs30 Minutes
- 21.5How to market your affiliate products though Amazon Affiliate program?60 Minutes
- 11a- Do classroom Exercise2 ItemsLearn the basics of affiliate marketing
- 12. AI tools for Graphic Design, Videos, Music, and Podcast3 ItemsLearn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
- 12a- Do Classroom Exercise1 ItemLearn about usages of Ai tools in digital marketing
- 13. Programmatic Buying & RTB platforms4 ItemsLearn about direct Media buying, Programmatic buying through RTB platforms and Ad manager platform (https://admanager.google.com/home/)
- 13a Do classroom Exercise2 ItemsDo exercise related to programmatic buying
- 14. Digital Marketing Strategy, Planning & Budgeting3 ItemsLearn to make the effective digital marketing strategy, learn to plan your marketing strategy implementation and also create the costing sheet for client
- 14a Do classroom Exercise1 ItemImportant exercise
- 15. Do Classroom Exercise: Capstone Projects & Industry Immersion2 ItemsDo live captone Project
- 16. Career & Personal Branding2 ItemsReady to take off
- 16a Do Classroom Exercise2 Items