Digital Marketing Services
AlRayyan Fire Systems
Work
Web Development
Lead Generation
Google My Business Optimization
Social Media Marketing
ARFS is Qatar’s one of the fastest growing Firefighting systems companies. The Website was lacking the quality content and flaws in the website UI and UX. Also, the presence on search wasn’t good at all, the competitors were getting business. We started by giving the facelift to company website with a new corporate and professional look and feel and created content as per the customer needs.
Then we went ahead further to create presence on Search, social and marketing automation setup
Objective
Being one of a fastest growing Firefighting systems in Qatar, the company wasn’t having any good Digital Presence and Social Proof
Our Objective was mainly categorized into 4 major areas;
- Creation of Companies Digital assets & leverage this for brand-building work
- Make the Website reach millions of people looking for Fire fighting and fire alarm systems through Search Engine Optimization
- Create Social Platforms and build the content to establish social proof in customers’ and prospects’ minds through content marketing.
- Automate the Digital Marketing workflow & set systems and processes.
- Strong Presence on Google My Business local pack
Website
Social
Search
Outcome
Expected Outcomes of ARFS Qatar’s Digital Marketing Initiative:
Website:
- Increased Brand Awareness: The new website with its modern design and focus on user-friendly content establishes a strong online presence for ARFS Qatar, making them appear more professional and credible.
- Improved Lead Generation: Gated content like white papers, case studies, or e-books encourages visitors to provide their contact information in exchange for valuable resources, generating qualified leads for ARFS Qatar.
- Enhanced User Experience: Content-heavy websites provide a comprehensive understanding of ARFS Qatar’s products and services, improving user engagement and time spent on the site.
Social Media:
- Increased Brand Visibility: Establishing a presence on relevant social media platforms like LinkedIn, Twitter, and Facebook increases ARFS Qatar’s online visibility and opens new avenues for reaching potential customers.
- Industry Authority: Actively engaging on social media by sharing informative content and participating in industry discussions helps ARFS Qatar position themselves as an authority in the fire-fighting systems and trading business.
- Enhanced Brand Engagement: Social media allows for direct interaction with potential and existing customers, building brand loyalty and fostering an active community around ARFS Qatar.
Marketing Automation:
- Improved Lead Nurturing: Utilizing Mailchimp for marketing automation allows ARFS Qatar to nurture leads through targeted email campaigns, providing relevant information and guiding them further down the sales funnel.
- Lead Qualification: By analyzing user behavior and engagement with email content, ARFS Qatar can identify the most promising leads, allowing for better resource allocation and focusing efforts on qualified prospects.
- Increased Conversion Rates: Effective lead nurturing and qualification increase the chances of converting leads into paying customers.
Overall, the expected outcome of ARFS Qatar’s digital marketing initiative is a significant improvement in its online presence, lead generation, brand awareness, and ultimately, sales.
