Month: December 2022

Al Rayyan Fire Systems is a Fire Protection Service Company based in Qatar. The company dealt with systems and equipment as well as services such as inspection, installation, emergency services, etc. to provide Fire safety. Being an established business in Qatar, the company wanted to expand its reach by leveraging the online market.

The goal:

Establish the company on digital platforms to drive increased revenue and business.

Challenges faced:

• Low-quality leads and weak conversions.
• Unsatisfactory output from online efforts.

Problems identified:

1. Below par website with low-quality content.
2. Undetermined target audience.
3. Lack of an operative process funnel.
4. Inoperative strategy.

Hence, as the company approached the Strategyworks team, we set out to establish the company digitally.

The process included:

• Understanding the market through extensive research.
• SWOT analysis of the current strategy.
• Identifying the targeted audience and analyzing their digital pattern.
• Identifying the actions needed and structuring a pragmatic strategy for optimum outcome.

What we did:

1. Refurbish the website

Our team prioritized establishing the brand through the face of the company – the website. For which we-

• Restructured the website completely to be at par with current market conditions.
• Formulated a page strategy to effectively project the brand story.
• Updated every page with accurate and up-to-date information.

2. Fixing the social presence

Social media is the place where the company connects with its audience and an unsound social presence hurts the company altogether. So, to fix it, we-

• We created official business pages on social platforms like Linkedin, Facebook, Twitter, Instagram, etc.
• Updated all the pages with correct company information.
• Implemented content strategy to reach the correct audience with stories that resonated with them.

3. Accelerating the website rankings

With an updated website, we went on to accelerate the ranking process for suitable keywords. The process consisted of the following-

• Keyword research to identify the right keywords with intent, search volume, and competition.
• Implementation of SEO and content optimization for all relevant pages.

4. Generating leads

As the efforts to establish the company online became fruitful, our next step was to bring real results in the form of leads. For this, we-

• Established a process funnel for bringing quality leads.
• Conducted organic and paid forms of social media marketing to bring awareness in the target audience and increase their reach.
• Executed lead generation through social media and search engine marketing.

Outcomes

1. The refurbished website design was able to hold the visitors on the website for an average of 3.05 Mins/ session.
2. The lead quality and quantity from the website increased month on month by 22% on average
3. Increase in the leads through Google Local Listing through optimization by 118%

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Strategyworks focuses on digital marketing for businesses, which encompasses a variety of activities such as website design and development, content marketing, SEM, SEO, SMM, and more.

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Astro Ganesh Ji is a USA based Astrologer. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in the USA and started his practice, only to face immense competition in a matter of months.

With a depleting number of incoming clients, Astrologer Ganesh approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team was able to identify the areas that caused our client to fall below his competitors.

Challenges faced:

• Difficulty keeping up with competition
• Decreasing clients

Problems identified:

1. Below standard website and information – couldn’t convey their brand story to the audience
2. Lack of presence on platforms where audience existed
3. Out of date official pages
4. Little brand visibility and low trust factor

What we did:

While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included:

1. Conveying the Story

The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team

• Restructured and redesigned the website with the goal to share the hearty and genuine story of the brand.
• Furnished the website with compelling content, backing it with reviews and testimonials.
• Leveraged social media platforms to share about their story and services.

2. Reaching the Right Audience

The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we-

• Created, optimized and promoted the official Google business listing.
• Created local listings on 3^rd party platforms like yelp, trustpilot, and others.
• Optimized and narrowed reach of social media posts.

3. Increasing the Reach

After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in-

• Raising brand awareness
• Promoting our story
• Building trust among our audience

LeanMantra is a Tech Startup based in Pune, India. Coming from an IT background, the founder set off to provide training and coaching services based in the Agile field. Being a brand-new startup, LeanMantra struggled with selling its courses and turned to Digital Marketing for solutions.

After being approached by the founder, the Strategyworks team was able to provide them with detailed consulting on the what’s and why’s of the struggles they endured.

Challenges faced:

• Completely new in the market
• No incoming inquiries for future courses
• Challenge in marketing their ICAgile programs

Problems identified:

1. There was very little online presence, especially where most of the audience was.
2. The organization lacked a solid website to tell their story
3. Being a startup, very few people knew about the company
4. There was no brand visibility
5. With low visibility and reach came a lack of trust from the audience

What we did:

Market Research

Our team started with integrated market research too,

• Analyze competition and their marketing strategies.
• Identify the trends ongoing in the client’s field.
• Create buyer personas to identify the targeted audience.

SWOT Analysis

Next, we analyzed the company’s strengths and weaknesses. With an overview of the market and the company, our team worked towards:

• Identifying measurable KPIs
• Defining SMART goals
• Drawing out an actionable plan
  • Establishing online presence
  • Supply of Content
  • Increasing the site authority
  • Raising the reach & awareness of the brand
  • Organic and Paid marketing to bring leads
  • Record, Reflection, analyze and optimize

How Strategyworks helped LeanMantra:

1. Establishing an Online Presence.

With an actionable plan in mind and ample information about the market and company, our team dove straight into establishing an online presence for the client. To achieve that, we-

• Created a high-quality website, 
• Furnished it with the brand logo, the brand theme, the company’s vision, and mission statement,
• Elaborated in clear words what the company offered. 
• Created official company profiles on relevant social media sites like Facebook, Linkedin, Instagram, Youtube, and Twitter.

2. Supply of Content.

After establishing a basic online presence, we implemented our next plan in line. In order to bring our audience to us, we started with 

• Posting content at regular intervals.
• Supplying more and more information about the courses offered 
• Identifying relevant topics that our audience was interested in and publishing blogs every week.
• Regular posts on social media on a weekly basis.

3. Increasing the Site Authority

With our posts ongoing, we implemented optimization for the website to win over the algorithm. Our team undertook the following efforts:

• Conducted Search Engine Optimization to give the website rank a boost.
• Drove quality backlinks to the domain which helped increase the site’s authority
• Distributed content on various platforms to drive relevant traffic to the site
• Analyzed visitors’ behavior to optimize processes

4. Raising the reach & Awareness of brand

As the company gradually developed a solid presence on the internet, we carried out campaigns to raise the reach and awareness of the brand. The intention behind this was-

• Make the brand’s presence known to a larger audience
• Increase traffic
• Establish a trust factor

5. Organic & Paid Marketing to bring Leads

With our successful execution, the next action taken was – promoting the courses and bringing quality leads. Our team achieved this by-

• Listing the courses on local event sites
• Announcing courses on all social media handles
• Generating leads from search engines and social media

6. Record, Reflect, Analyze & Optimize

With all of our processes underway, we made sure to track our results and improve the process. The was executed through-

• Recording every number to track the impact of our efforts
• Monthly reflection statements and reports to analyze the efforts-impact dynamics
• Analyze the process and brainstorm for improvements
• Implementing new ideas to optimize the process

Outcome

1. Commercial Class website started attracting visitors from India, the USA, and the rest of the world.
2. The digital Presence helped the company to win business contracts effortlessly
3. The average time spent on site was about 2.75 min/per session

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