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I want you to look at this picture; These 2 images show the before and after work of a landing page.

Before Optimized landing Page

After Optimized Landing Page

PC: Credit-Yokelocal

This landing page was used in a campaign for capturing the data of interested people. Before the landing page was optimized, the leads captured were very low and the cost per lead was getting too high, that we got to know the conversion data, the CTR was amazingly good at 12% but CPL was very high almost 3 times of the industry standard.

That’s when we were approached by the company to look into the ads and improve it, being a Google and Meta Agency Partner, we took on this work.

Most of the things were good, there were some minor changes were there in ad copy and keywords but when we saw the landing page, we found many drawbacks;

The page was not looking great at all, using the heat map tool, we saw people hovering on important places on the landing page
The page was taking a lot of time to load
Information on the page was not visible at first look
Page style was not in sync with brand identity
The page was taking a lot of time to load, mostly due to heavy non-optimized images
The most important part was the persuasive content on the page was not there.

Now must be thinking

What is the landing, Page?

Landing pages a very important pages, which are created to capture the data of interested visitors or make online sales about a specific product category or product, which is used to market in the ad copy.

So, from the Google ads perspective, a landing page is an important [part of completing the three important things.

Keywords-> Ad Copy-> Landing page Copy

These 3 things should be in sync when doing the ads for the performance marketing.

There is another Common Question people ask about landing pages.

Can the Home page be called a landing page?

Yes, if you are using the homepage link in the ad, then visitors will land on this page, so technically it’s a landing page. But it might not be a great decision to make your home page a landing page.

A landing Should not have any distractions and as mentioned above the keywords used in ad targeting, should be in sync with the ad copy the keywords should be promptly visible on the landing page and the content on the landing page should exclusively give info related to that keyword.

YOU should never assume, that by showing visitors everything on the home page, they might end up buying anything on the page or take any specific action.

A good Landing page should have some of these very important points for getting great conversions.

But this much is not enough as the competition is increasing, attention span is decreasing and people have started losing trust on the internet, due to many scams and fake content.

So, to deal with this situation, we designed a completely new Landing Page design blueprint. It’s a PDF, which you can download for free.

Fill out The form below to download the Landing page Design Blueprint.

Is your trust in your marketing agency costing your company?

It’s natural to develop a rapport with your vendors, especially if you’ve known them for a while. However, blind trust can be detrimental when it comes to marketing, where results matter most. This article explores why questioning your agency’s reports is crucial to ensuring your company’s success.

The Pitfall of Uncritical Acceptance:

Many business owners fall into the trap of simply accepting their agency’s reports at face value. They see positive numbers and feel good, assuming everything is on track. This passive approach can be disastrous.

Remember, you are the captain of your ship. Your behavior sets the tone for your entire company, including your agency. If they see you uncritically accepting reports, they may tailor them to meet your expectations, potentially obfuscating the true picture.

Shifting Your Perspective:

Instead of passively accepting reports, become an active participant. Start by asking insightful questions:

Are we achieving measurable ROI (Return on Investment) from SEO, SEM/PPC, and email campaigns?

What is our current Customer Acquisition Cost (CAC)?

How is our engagement rate on social media?

What is the conversion rate from website visitors to leads?

Don’t be afraid to ask for clarification if you’re unfamiliar with any metrics. Your agency should be willing to explain them.

Knowing When to Consider a Change:

While loyalty is admirable, don’t let it prevent you from making difficult decisions. Here are some signs it might be time to re-evaluate your agency:

Month-on-month decline in key metrics: A downward trend in crucial metrics like website traffic or leads generated is a red flag.

Lack of fresh ideas: If your agency hasn’t proposed new strategies in the past few months, it might indicate stagnation.

Taking Action:

Schedule a meeting: Discuss your concerns with your agency openly and honestly.

Benchmark performance: Compare your results to industry standards to see if you’re on par.

Consider alternatives: Research other agencies and compare their offerings before making a decision.

Remember, a healthy relationship with your agency is built on mutual trust and transparency. Don’t be afraid to ask questions and hold them accountable for achieving your business goals.

Landing page Design Blueprint

Before Optimized landing Page

After Optimized Landing Page

What is the landing, Page?

Can the Home page be called a landing page?

Don’t Be Blinded by Loyalty: How to Scrutinize Your Marketing Agency Reports

Is your trust in your marketing agency costing your company?

The Pitfall of Uncritical Acceptance:

Shifting Your Perspective:

Knowing When to Consider a Change:

Taking Action:

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