Target Market: Homeowners, residential and commercial property owners seeking Luxury interior design consultation and services.
Campaign Objectives
Increase website traffic from qualified prospects within Bangalore, India
Generate high-quality leads for interior design consultations
Improve the cost efficiency of lead acquisition
Campaign Strategy
Keyword Research: We conducted thorough keyword research to identify search terms relevant to JJ Interior Design’s services and target audience. This included:
“Interior designers in Bangalore”
“Best interior design firms in Bangalore”
“Home renovation ideas in Bangalore”
“Luxury interior design company in Bangalore”
Targeted Ad Copy: Developed compelling ad copy that:
Highlighted JJ Interior Design’s expertise and unique selling points.
Included strong calls to action (Like “Schedule Your Free Consultation”, “Get Your Design Quote Today”).
Utilized relevant keywords for optimal targeting.
Landing Page Optimization: Ensured the campaign’s landing page was:
Visually appealing with high-quality images of JJ Interior Design’s work.
Optimized for conversions with a prominent lead capture form.
Included clear information about services and a compelling value proposition.
Campaign Setup:
Created a Google Ads campaign with a focus on lead generation.
Implemented location targeting to reach prospects in [city, state].
Utilized a mix of Search and Display Network ads.
Bid Management:
Developed a bidding strategy that balanced cost and visibility.
Continuously monitored bid performance and made adjustments to optimize for conversions.
Campaign Results
Increased Website Traffic: Saw a 1333.33% increase in website traffic from targeted search queries during the campaign period.
Lead Generation: Successfully generated 322 qualified leads for interior design consultations.
Conversion Rate: Achieved a conversion rate of 10.94%, exceeding industry benchmarks.
Cost-Effectiveness: Reduced cost-per-lead was about Rs 148.
Return on Investment (ROI): Calculated a positive ROI for the campaign, demonstrating the value of Google Ads for JJ Interior Design.
Key Takeaways
Thorough keyword research is crucial in identifying the right search terms to target qualified leads.
Compelling ad copy and optimized landing pages play a vital role in converting website visitors into leads.
Location targeting is essential for local businesses to reach the right audience within their service area.
Active bid management is key to maximizing campaign efficiency and achieving a positive ROI.
Testimonial
“The Google Ads campaign significantly boosted our lead generation efforts. We were impressed with the quality of leads, and the campaign delivered exceptional results. We’d highly recommend Strategyworks Consulting.” – [Joby Joseph, CEO, JJ Interior Design]
Further Recommendationsfor Performance
Continue refining the Google Ads campaign to further optimize results.
Consider expanding to other digital marketing channels such as:
Social media advertising for brand building and lead nurturing.
Content marketing (blog, design guides) to establish authority.
Email marketing for lead nurturing and staying top-of-mind with prospects.
Stelosys, a leading IT services and consulting company specializing in SAP solutions, struggled to attract and convert potential clients due to a lack of high-quality content on their website. Their existing website content failed to effectively communicate their capabilities and expertise, hindering their search engine ranking and overall online presence. This resulted in difficulties in generating leads and ultimately, securing paying clients.
Solution:
We implemented a comprehensive content marketing strategy aimed at creating valuable and informative content that targeted their ideal customer base. This strategy involved:
Developing buyer personas: Understanding the specific needs, challenges, and pain points of their target audience.
Content creation: Crafting high-quality content in various formats, such as blog posts, case studies, white papers, and infographics, that addressed the identified needs and challenges.
Search Engine Optimization (SEO): Optimizing website content with relevant keywords to improve search engine ranking and organic visibility.
Content promotion: Utilizing various channels, such as social media, email marketing, and industry publications, to promote the created content and reach a wider audience.
Results:
By implementing this content marketing strategy, Stelosys achieved significant improvements in their online presence and lead generation:
Increased website traffic: The high-quality and informative content attracted a larger audience to the Stelosys website, leading to a significant increase in website traffic.
Improved search engine ranking: By implementing SEO best practices, Stelosys improved their website’s ranking for relevant keywords, making it easier for potential clients to find them online.
Enhanced brand awareness: The informative and valuable content established Stelosys as a thought leader in the SAP solutions industry, increasing brand awareness and credibility.
Generated leads and conversions: The targeted content effectively communicated Stelosys’s capabilities and expertise, leading to a higher number of qualified leads and conversions into paying clients.
Conclusion:
Stelosys’s case study demonstrates the power of effective content marketing in boosting lead generation and business growth. By creating high-quality content that resonates with their target audience, Stelosys overcame the challenge of a lackluster online presence and established itself as a leading player in the SAP solutions industry.
Let’s face it, we’ve all received the short end of the stick at some point of dealing with a website redesign. We understand that change is needed, but we hesitate to go through with it. But more often than not, it’s necessary. But I’m going to tell you why you should be redesigning your website and how you can do it safely. Let’s have a look!
As we always say, your website is the storefront of your business. Your customers enter it to have a feel of what you do, and how you’re going to benefit them. Clearly, you need to keep your storefront in its best shape to not only attract visitors, but to turn them into buyers that keep coming back for more. This makes your website an integral part of your business. Wouldn’t it concern you if, instead of boosting your business, your website is slowing you down?
Does your website need a redesign?
There are several obvious reasons for a website desperately needing a redesign. Some of them are:
Outdated website
Poor user experience
Poor performance
Introduction of new offerings or model change
Meaningless traffic and leads
Upgraded trends and standards
Strategy change/ Rebranding
In this blog, we will dive into some of the common reasons businesses opt for redesigning their websites. We will also talk about some meaningful website redesign tips for avoiding major risks that occur while redesigning a website. And incase you realise that your website needs a redesign as well, you can benefit from the Winning Website Redesign Strategy Guide here.
But first, a very important question:
What is a Website Redesign?
A website redesign is the process of updating or completely overhauling the design and/or functionality of a website. This generally involves changes to the layout, theme, navigation, or content. Most cases of site redesigns also include making changes in the back end of a website to improve the site’s appearance or performance.
What are the benefits of a Website Redesign?
A site redesign can provide several benefits to a business or organization, including:
Improved user experience: A well-executed website redesign can make it easier for users to find what they’re looking for, navigate the site more effectively, and engage with the content.
Enhanced visual appeal: A fresh, modern design can help make a site more visually appealing and attractive to users, which can increase engagement and reduce bounce rates.
Improved functionality: A revamped website can improve the functionality of a site by introducing new features, streamlining existing ones, or addressing any technical issues that may be impacting performance.
Increased brand recognition: Business or organizations can better align its online presence with its brand identity with the help of a website redesign, which can improve recognition and build trust with users.
Better search engine optimization (SEO): Redesigning your website can provide an opportunity to address any SEO issues and optimize the site for search engines, which can help improve visibility and attract more traffic.
Increased conversions: A redesign can be used to optimize the site for conversions, such as by improving the checkout process or making it easier for users to sign up for a newsletter or download a resource.
A well-executed website redesign can help a business or organization improve its online presence, better engage with users, and achieve its goals more effectively.
Why do businesses opt for a Website Redesign?
1. Outdated Website:
One of the primary reasons for planning a website redesign is an outdated website design. With the fast-moving advancement in technology, web design trends keep changing. It is essential for businesses to keep up with these changes. An outdated website can be off-putting to visitors and can largely affect the brand’s credibility. It might even give the impression that the business is not technologically advanced or has not kept up with the latest trends. Check if your website is outdated using this website audit tool.
Revamping a website with a modern and sleek design doesn’t just make the website look more professional, but also keeps up with its trustworthiness. A visually appealing website can also attract more visitors, which helps to increase the chances of generating leads and conversions. Moreover, redesigning your website can help you stay ahead of your competitors.
2. Poor User Experience:
User experience plays a crucial role in the success of a website. A user’s experience can get negatively affected if the website is
challenging to navigate,
slow to load, or
has a confusing layout.
One of the website redesign goals is improving the user experience. It has proven to bring
higher engagement,
longer visit duration, and
increased conversions.
A well-designed website can improve user experience with a clear navigation structure, intuitive layout, and fast load time. This makes visitors more likely to stay on the website as well as engage with the brand.
3. Poor Performance:
If a website takes too long to load or is prone to errors, it can affect its performance. Poor website performance causes
a high bounce rate,
low engagement,
a decrease in conversion rates,
poor reflection of the brand’s reputation and credibility.
Redesigning your website with an intention to improve its performance positively affects user experience. Additionally, a redesign helps businesses identify and fix any performance-related issues and enhance the website’s overall speed and functionality.
4. Introduction of New Offerings or Model change:
As businesses grow and expand their product or service line, an outdated website fails to effectively communicate the business’s new ventures. Under such circumstances, missed opportunities are common.
Revamping the website makes it relevant and aligned with the brand’s overall strategy. It can accurately represent the brand’s new offerings and attract intentional visitors who are interested in the brand’s offerings.
Similarly, this applies to when a business changes its business model or adopts new technologies. It is crucial for their website to reflect these changes to cater to their new target audience. For instance, if a business decides to switch from a B2B to a B2C model, it might need a website redesign to reflect their new model.
5. Meaningless Traffic and Leads:
A website that generates meaningless traffic and leads is a common problem. Uninterested visitors and leads with little intention to convert reflect failed efforts of promoting a business online. This is a clear indication that your website is not being shown to the right target audience. As a result, this needs some major changes to shift the focus on the right audience.
By optimizing the website’s content and design, businesses can attain success in appealing to the right target audience. Following which, they can attract visitors who are more likely to convert into customers. Additionally, a redesign can also help to optimize lead generation forms and call-to-actions, improving the chances of converting leads into paying customers.
6. Upgraded Trends and Standards:
As technology evolves, so do web design trends and standards. Websites that were designed a few years ago might not be compatible with the latest web technologies, making them difficult to maintain and update. Additionally, websites that do not adhere to the latest web design standards might not perform well on search engines, leading to low rankings and poor visibility.
A site redesign in this scenario can improve its performance and visibility. Regular updates and maintenance ensure that the website remains relevant and up-to-date. Whereas, the performance on search engines also improves, leading to higher rankings and increased visibility.
7. Strategy Change/ Rebranding:
Businesses that undergo a strategy change or rebranding might need to revamp their website to reflect these changes. For instance, a business that shifts its focus from one product line to another might need to redesign its website to reflect this change. Similarly, a business that undergoes a rebranding exercise might need to redesign its website to reflect the new brand identity.
It is particularly important to showcase the overall strategy, so that the audience can become aware of the changes a business has undergone. In this case, the audience can benefit from the strategy change, which in many cases is meant to provide some added benefits to the customers. On a similar note, the business undergoing a strategy change achieves to reap the benefits that the said change was meant to bring.
Monitoring factors like-
traffic,
bounce rate,
visit duration,
user behaviour,
User journey, etc
are key to measuring the success of a revamped website reflecting important changes.
In conclusion, a website is a crucial aspect of any business’s online presence. Keeping it well maintained is critical to ensure performance in the long run. In the above mentioned scenarios, website redesign is a worthwhile investment.
Now that we know why businesses generally go for a site redesign, it’s time to get personal.
How will you know if your website needs a redesign?
Big changes like rebranding, strategy changes, change in business model are events that generally call for a well needed site redesign. These events don’t need a detailed diagnosis to find out if you need to redesign your website.
However, if you’re not making any significant changes, it can be difficult to recognize whether redesigning your website is beneficial for you or not. Here’s how you can find out-
Some common telltale signs of needing a website redesign are:
High bounce rate
Short user journey or
Users not behaving the way you predicted
User complaints
Meaningless traffic and leads causing low conversions
Not-so-rare website crashes caused by outdated technology or plugins
Pages that become outdated or irrelevant
Were you able to decide if your website needs a redesign? If it does, I’m sure you have another question in mind –
How do you redesign a website?
Redesigning a website can either be a smooth joyride, or a dangerous roller coaster- full of risks. And we just established that sometimes, it’s really important to redesign your website! No biggie, we know just how to solve your dilemma.
What is the process for a website redesign?
The best website redesign consists of various important factors. And, the process usually looks like this-
Find out if your site needs a redesign (we just helped you figure that out!)
Create a strategy for your website redesign
Identify what part of your website needs a redesign- a few pages, or the whole thing?
Identify the what’s, why’s, and for whom of your site redesign
Define clear measurable goals
Figure out the big HOW
Create an actionable plan
Execute the plan – build your new website
Test your new website, and optimize it where needed
Launch your redesigned website to your target audience
Keep an eye on the analytics to measure your redesigned website’s performance.
How to create an outstanding Website Redesign Strategy?
After the first crucial step of deciding whether you need a website redesign or not, the next step of creating a strategy for your website redesign is even more important. To help you get a clear understanding of how you can create the perfect strategy for your website redesign, we have compiled our best tips here in the Winning Website Redesign Guide – Strategyworks.
The guide will help you understand how you can safely navigate through the tedious process of redesigning your website. Our step to step guide will help you avoid some big mistakes that many businesses make while redesigning their website.
Want more such helpful guides? Sign up to our newsletter here!
A Website Redesign Success Story
Our esteemed Qatar based client was able to garner an average of 3.05 minutes/session of visit duration. They also saw 22% month by month increase in quality leads.
We achieved this with the help of a perfectly strategised website redesign. Read the detailed breakdown of our strategy – The AlRayyan Fire Systems Case Study.
Guide on why you need to hire the right digital marketing agency.
In this competitive digital era, it is crucial to hire the best digital marketing agency out there which meets your company’s requirement. The market is full of such agencies who portray being the best, but are they? Really?
The right digital marketing agency will not only be able to drive you towards your goal but also analyze and measure success of their campaigns and make data-driven decisions to continuously improve the results.
1. Why do you need to hire the right digital marketing agency?
For their Expertise and Experience.
Digital marketing agencies have teams of professionals with expertise and experience in various areas of digital marketing, from SEO to social media and PPC advertising.
They help you Save your Time and Resources.
Hiring an agency allows you to focus on your core business operations, while the agency handles all your digital marketing needs.
They have Access to Latest Tools and Techniques.
Digital marketing agencies have access to the latest tools and techniques to stay ahead in the digital marketing game.
To get a better ROI.
A good digital marketing agency can help you achieve a better return on investment (ROI) by creating campaigns that are tailored to your business goals and target audience.
For staying Ahead of the Competition.
An agency can help you stay ahead of the competition by keeping you updated on the latest digital marketing trends and best practices.
For their Objective and Data-Driven Approach.
Digital marketing agencies have an objective and data-driven approach to marketing, which can lead to more effective and efficient marketing strategies.
Time and again, it has proven to be beneficial to hire an external Digital Marketing Agency, and you can reap those benefits too!
But the real question is, how would you know which company to choose? In today’s era, there are innumerous agencies that provide Digital Marketing services at several wavelengths. So, how will you choose the Best Digital Marketing Agency for your needs?
Let’s break it down!
2. Realizing your goals and needs.
Having a clear understanding of your needs will help you communicate your expectations to the digital marketing agency, and they can then tailor their services accordingly. Digital marketing being a diverse field it is crucial for you to realize your goals and needs. The company goals might vary depending on the need. Some of the common examples could be:
To generate leads
Promoting the brand’s online presence
Looking to engage target audience.
Get More sales.
More visibility through online platforms etc.
3. Deciding the Budget
Setting up a budget is a core task before starting any digital marketing activities. Keeping things like ROI in mind you need to carefully allocate the funding into proper digital marketing campaigns which in turn will gain you profits. A good agency will always come up with ways to best utilize the budget for maximum gains.
How do choose the right budget for hiring a digital marketing agency.
Define your business goals.
Before choosing a budget for your digital marketing agency, define your business goals. Determine what you want to achieve, whether it is increased website traffic, higher conversion rates, or increased brand awareness.
Research digital marketing agency pricing.
Do your research on digital marketing agency pricing. Look for agencies that fit your budget and offer the services you need.
Determine your budget.
Determine your budget based on your business goals and the services you need. Keep in mind that a higher budget may allow for more comprehensive services and better results.
Negotiate the pricing.
Negotiate pricing with potential digital marketing agencies. Be honest about your budget and what you are looking for, and see if there is room for negotiation.
Monitor your ROI.
Monitor your return on investment (ROI) to ensure you are getting the best possible results from your digital marketing agency. Make adjustments to your budget as necessary.
Conclusion. Choosing the right budget for hiring a digital marketing agency is important for the success of your business. By defining your goals, researching pricing, determining your budget, negotiating pricing, and monitoring your ROI, you can ensure that you are getting the best possible return on investment.
4. Shortlist digital marketing companies and choose the one which best fulfils your needs.
How to evaluate which digital marketing agency is best for you?
Check for their previous work / portfolio.
Always check if the agency has worked in similar campaigns, ask about their past clients, their accomplishments etc. An ideal digital marketing agency should be able to provide you with relevant data backed by metrics.
There are agencies who claim they are best at everything. Digital marketing being a vast field, hire a team which specialises in the field of your requirement.
Check the cost of their services.
Pre-examine the cost of digital marketing services and decide if it’s going to prove reasonable for your business. The cheapest prices might not be the best in quality so ensure a balance between quality and the amount you are spending. An ideal digital marketing agency will also save you time with the money spent so you can focus more on core aspects of the business.
Reputation of the Company.
An agency with reputation in the market is more likely to show professionalism in their work and make it seamless. A background check will give you more insights if the agency is right for you. Not just relying on online reviews but using referrals or word of mouth is also a great way to know an agency’s reputation.
Communication and transparency.
Good communication is essential when working with a digital marketing agency. It is important to choose an agency that values transparency and open communication. They should be able to provide regular updates and reports on the progress of your campaign, and be open to discussing any concerns or questions you may have.
Ask as many questions as possible.
Before you finalise the agency you can always meet the team you are going to be working with. Also you can ask them as many questions as you can to better understand the work.
What to ask a digital marketing agency before hiring them?
What is their availability?
Getting to know when the agency will be available will help a lot in the process of decision making which involves both the parties. Whether it is scheduling meetings, or updating on progress and also if the agency is available to do certain work for your company.
What are their Expectations by the end of the project or in 30 days?
You can always ask the agency about what results they are expecting with the campaign or estimated results in a certain period of time.
How and what was their experience with previous companies?
An agency’s portfolio of previous campaigns or case studies done by them is a great way of evaluating an agency.
Asking insightsabout similar work or challenges they faced when working on similar projects.
It is a good practice to get to know about the agency you are about to hire. It is very likely that they have worked on a similar project. Get to know what challenges they faced while working for a similar campaign.
What is the Average or estimated cost of similar services?
As marketing is all about gaining more profits, make sure there is a good balance between the prices and the quality of their work.
How do they measure success? What are the metrics ?
A good digital marketing agency will also provide you results backed up with data. Always ask their method to measure the results and which metrics do they follow.
What is their strategy?
Lastly, discuss their approach to the campaign. What is their strategy? How are they going to implement this strategy? Ask them about their method of content creation or the way they do their research.
If you are a digital marketer yourself and wondering what questions to ask a client. Click here.
Why StrategyWorks? Our team at StrategyWorks ensures transparency and effective communication to best understand your needs and implement strategies leading you towards your goal(s). We take data driven decisions backed by metrics and have an ethical code of conduct. LETS GROW!
Conclusion
Choosing the right digital marketing agency can make a significant impact on your business’s online presence and help you achieve your marketing goals. By considering the factors mentioned above, you can find an agency that matches your needs, values transparency and communication, and delivers results. A good digital marketing agency can help you reach your target audience effectively and efficiently, so take the time to finalize the agency from the shortlisted ones which meet your exact need and choose the right one for your business.
Are you planning to go ahead with digital marketing but wondering where or how to start your digital marketing business plan? Click here.
Al Rayyan Fire Systems is a Fire Protection Service Company based in Qatar. The company dealt with systems and equipment as well as services such as inspection, installation, emergency services, etc. to provide Fire safety. Being an established business in Qatar, the company wanted to expand its reach by leveraging the online market.
The goal:
Establish the company on digital platforms to drive increased revenue and business.
Challenges faced:
Low-quality leads and weak conversions.
Unsatisfactory output from online efforts.
Problems identified:
Below par website with low-quality content.
Undetermined target audience.
Lack of an operative process funnel.
Inoperative strategy.
Hence, as the company approached the Strategyworks team, we set out to establish the company digitally.
The process included:
Understanding the market through extensive research.
SWOT analysis of the current strategy.
Identifying the targeted audience and analyzing their digital pattern.
Identifying the actions needed and structuring a pragmatic strategy for optimum outcome.
What we did:
1. Refurbish the website
Our team prioritized establishing the brand through the face of the company – the website. For which we-
Restructured the website completely to be at par with current market conditions.
Formulated a page strategy to effectively project the brand story.
Updated every page with accurate and up-to-date information.
2. Fixing the social presence
Social media is the place where the company connects with its audience and an unsound social presence hurts the company altogether. So, to fix it, we-
We created official business pages on social platforms like Linkedin, Facebook, Twitter, Instagram, etc.
Updated all the pages with correct company information.
Implemented content strategy to reach the correct audience with stories that resonated with them.
3. Accelerating the website rankings
With an updated website, we went on to accelerate the ranking process for suitable keywords. The process consisted of the following-
Keyword research to identify the right keywords with intent, search volume, and competition.
Implementation of SEO and content optimization for all relevant pages.
4. Generating leads
As the efforts to establish the company online became fruitful, our next step was to bring real results in the form of leads. For this, we-
Established a process funnel for bringing quality leads.
Conducted organic and paid forms of social media marketing to bring awareness in the target audience and increase their reach.
Executed lead generation through social media and search engine marketing.
Outcomes
The refurbished website design was able to hold the visitors on the website for an average of 3.05 Mins/ session.
The lead quality and quantity from the website increased month on month by 22% on average
Increase in the leads through Google Local Listing through optimization by 118%
Are you looking for someone to successfully plan and execute exceptional digital marketing campaigns to scale your business? Your search ends here!
We specialise in creating and carrying out custom data-backed marketing strategies that are established on reliable data and significant trends. Get in touch with our expert professionals to create the next compelling marketing narrative for your company. Your go-to agency for all of your digital marketing requirements is Strategyworks.
Strategyworks focuses on digital marketing for businesses, which encompasses a variety of activities such as website design and development, content marketing, SEM, SEO, SMM, and more.
Astro Ganesh Ji is a USA based Astrologer. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in the USA and started his practice, only to face immense competition in a matter of months.
With a depleting number of incoming clients, Astrologer Ganesh approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team was able to identify the areas that caused our client to fall below his competitors.
Challenges faced:
Difficulty keeping up with competition
Decreasing clients
Problems identified:
Below standard website and information – couldn’t convey their brand story to the audience
Lack of presence on platforms where audience existed
Out of date official pages
Little brand visibility and low trust factor
What we did:
While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included:
1. Conveying the Story
The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team
Restructured and redesigned the website with the goal to share the hearty and genuine story of the brand.
Furnished the website with compelling content, backing it with reviews and testimonials.
Leveraged social media platforms to share about their story and services.
2. Reaching the Right Audience
The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we-
Created, optimized and promoted the official Google business listing.
Created local listings on 3rd party platforms like yelp, trustpilot, and others.
Optimized and narrowed reach of social media posts.
3. Increasing the Reach
After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in-
LeanMantra is a Tech Startup based in Pune, India. Coming from an IT background, the founder set off to provide training and coaching services based in the Agile field. Being a brand-new startup, LeanMantra struggled with selling its courses and turned to Digital Marketing for solutions.
After being approached by the founder, the Strategyworks team was able to provide them with detailed consulting on the what’s and why’s of the struggles they endured.
Challenges faced:
Completely new in the market
No incoming inquiries for future courses
Challenge in marketing their ICAgile programs
Problems identified:
There was very little online presence, especially where most of the audience was.
The organization lacked a solid website to tell their story
Being a startup, very few people knew about the company
There was no brand visibility
With low visibility and reach came a lack of trust from the audience
What we did:
Market Research
Our team started with integrated market research too,
Analyze competition and their marketing strategies.
Identify the trends ongoing in the client’s field.
Create buyer personas to identify the targeted audience.
SWOT Analysis
Next, we analyzed the company’s strengths and weaknesses. With an overview of the market and the company, our team worked towards:
Identifying measurable KPIs
Defining SMART goals
Drawing out an actionable plan
Establishing online presence
Supply of Content
Increasing the site authority
Raising the reach & awareness of the brand
Organic and Paid marketing to bring leads
Record, Reflection, analyze and optimize
How Strategyworks helped LeanMantra:
1. Establishing an Online Presence.
With an actionable plan in mind and ample information about the market and company, our team dove straight into establishing an online presence for the client. To achieve that, we-
Created a high-quality website,
Furnished it with the brand logo, the brand theme, the company’s vision, and mission statement,
Elaborated in clear words what the company offered.
Created official company profiles on relevant social media sites like Facebook, Linkedin, Instagram, Youtube, and Twitter.
2. Supply of Content.
After establishing a basic online presence, we implemented our next plan in line. In order to bring our audience to us, we started with
Posting content at regular intervals.
Supplying more and more information about the courses offered
Identifying relevant topics that our audience was interested in and publishing blogs every week.
Regular posts on social media on a weekly basis.
3. Increasing the Site Authority
With our posts ongoing, we implemented optimization for the website to win over the algorithm. Our team undertook the following efforts:
Conducted Search Engine Optimization to give the website rank a boost.
Drove quality backlinks to the domain which helped increase the site’s authority
Distributed content on various platforms to drive relevant traffic to the site
Analyzed visitors’ behavior to optimize processes
4. Raising the reach & Awareness of brand
As the company gradually developed a solid presence on the internet, we carried out campaigns to raise the reach and awareness of the brand. The intention behind this was-
Make the brand’s presence known to a larger audience
Increase traffic
Establish a trust factor
5. Organic & Paid Marketing to bring Leads
With our successful execution, the next action taken was – promoting the courses and bringing quality leads. Our team achieved this by-
Listing the courses on local event sites
Announcing courses on all social media handles
Generating leads from search engines and social media
6. Record, Reflect, Analyze & Optimize
With all of our processes underway, we made sure to track our results and improve the process. The was executed through-
Recording every number to track the impact of our efforts
Monthly reflection statements and reports to analyze the efforts-impact dynamics
Analyze the process and brainstorm for improvements
Implementing new ideas to optimize the process
Outcome
Commercial Class website started attracting visitors from India, the USA, and the rest of the world.
The digital Presence helped the company to win business contracts effortlessly
The average time spent on site was about 2.75 min/per session
The Digital Marketing industry is growing very rapidly and it 2nd the most sought-after skillset globally.
We wanted to understand and help the learners worldwide focus on newer and upcoming areas of Digital Marketing, which can be added as an additional skill set to the current list of major areas like SEO, PPC, SMM, Email, and Analytics.
That will help the learners to be relevant for the industry till 2030 and will be ready to get into the web 5.0 stage
We connected with Digital Marketing professionals across the globe and got many interesting views.
Survey Report
We carried out a detailed survey and got responses from 31 CEOs, MDs, and heads of the department of Digital Marketing Agencies & companies across the world.
Respondents interested in learning Digital Marketing Skillsets by 2030
As per the survey Content creation has been predicted as the first most popular Skillset, people would like to learn and be ready for the future.
Then, comes Data Analytics, Customer Experience, Metaverse, and Coding Knowledge as the other skill areas of great importance.
Leszek says – Content Marketing skills are still no1 mentioned for the future of marketing. In fact, we’re expecting automatization to expand on more fields, and things that now are humans’ position may not be that way for long. What makes us stand out from machines is creativity and abstract thinking. That’s why creation and thinking outside the box may be crucial in the future. I suggest taking care of your imagination and thinking processes in advance. There are many exercises and courses to improve those skills.
To be a digital marketer, data analytics skill is very important
Christian says,As part of becoming a digital marketer, data analytics becomes very important. It refers to the utilization of functional procedures and modern software to gather and process data collected from online interactions with potential customers. Markets will have to understand various data analytics functions like data cleansing, database management, etc. They will have to constantly update the database and get rid of unwanted data for making effective marketing decisions.
Digital marketing works on content. The content will pull the company’s target market toward the brand. The aim of a digital marketer is to create relevant high-quality content targeting its target audience and getting tier engagement. The marketer should create some evergreen content as part of the process, which will be relevant to the customers, even after a long period of time.
By 2030, the most important skill set in digital marketing will be SEO
Harrison believes that, by 2030, the most important skill set in digital marketing will still be that you have to increase your SEO presence. This is because, if you don’t increase your SEO presence, then there is no way potential clients can see the marketing you create in the first place. And, if those clients don’t see that marketing, you won’t be successful.
You can spend all the money you want creating the best commercial you can but it won’t matter if no one can see it. Once you have a great SEO presence people can become attracted to your site. Then they will decide whether or not to use your services.
To stay relevant in Digital Marketing, you must think years in advance
To stay relevant in Digital Marketing, you must think years in advance. The growing demand for developers and coders will translate into a basic need for this kind of talent. The same way everyone is expected to know Google Docs, it’s likely to start seeing “HTML or Python knowledge” as requirements in LinkedIn open positions for SEO or SEM specialists. Although no-code is here to stay, there are many reasons to believe that knowing how to code automatically gives you an advantage over other candidates. Especially in SEO, where code plays a vital role.
One thing that stays constant is the Customer Experience (CX)
As marketers are acquiring useful SEO, PPC, SMM, data/analytics skills, one thing that stays constant is the Customer Experience (CX). After all, the target is to provide the best and most attractive product/service to the customer.
Customer Experience (CX) has cemented its standing as the key brand differentiator over price or product. Although many understand the importance of CX, some have gaps in knowledge on how to adopt this strategy in their activities. As we know, CX is the customer’s overall perception of your brand: from the first point of awareness to the repeat purchase of your product/service.
Judging by this, it would be wise if future marketers start learning how to get into the shoes of the people they’re trying to sell to. Surprisingly enough, CX doesn’t require too many hard skills; even though it helps, CX is all about emotional intelligence. The ability to share the values and behaviors the target audience has is the key to successful brand loyalty, i.e., creating a base of long-term customers that will nurture the future of the company.
The world is changing and so are the skills for digital marketing. A lot of changes will happen over the next 10 years, with more developments in the tech industry than we have seen before. Here are some of the digital marketing skills that you should be learning to stay relevant by 2030.
Multivariate testing
This step will determine the strengths of your website compared to the competitors and site’s performance. It gives you the opportunity to analyze which areas of your page are doing well and which ones can be improved. It also gives you a chance to see how different changes affect how visitors use your site.
Map your customers’ browsing history
It’s not just about how visitors find you, but how they actually interact with your site. This type of data is known as session data. It can help you determine in which areas of the website customers struggle and want to make changes. You can also use this data to measure the value of marketing efforts.
Mobile-first design and development strategy
As of this writing, Google searches from mobile devices account for more than 50% of all searches. Mobile-first development is the practice of designing websites with the mobile visitor in mind first and foremost. Things like easy to read text, buttons and links in logical locations, and accessible content that scrolls horizontally instead of vertically making a huge impact on the visitor experience.
Machine learning
Machine learning has become a powerful tool that helps large social networks and tech companies understand users’ tendencies better. Machine learning is used to sort search results or filter out spam or offensive content on social media sites. It is also used for things like matching people with similar interests for online dating services.
Artificial Intelligence & Video Production are the main Skills to acquire
AI can aid in digital marketing by providing information regarding customer profiling, consumer behavior analytics, content recommendation, and much more. To stay updated with the demand of web 5.0, it is crucial to develop skills in AI.
Video Production
With the overwhelming popularity of video content these days, the demand for advanced skills in video production and editing has leveled up. Video platforms like Tiktok, Youtube, and others are leading this revolution from the front. Videos attract people quite easily. From big giant companies to newbie small businesses – all are focusing on creating engaging video content that affects and engages their audience towards the brand. Eventually, the demand for video production and editing skills has gone up.
Metaverse marketing is the next big frontier in the field. Already, the Metaverse and other components of it such as blockchain, crypto, and NFTs are set to take center stage as the world settles into web 3.0.
By starting your marketing journey from this point of Metaverse marketing, you help set yourself up for success even as the internet shifts to Web 4.0 and 5.0 by 2030.
Digital marketing will build upon all these developments, and those who dedicate time to learning dynamic skills needed to make a product stand out on web 3.0, 4.0, and 5.0 will be the marketers of the future.
Kimberly says, Understanding how Blockchain is impacting the Marketing industry: Blockchain and digital marketing are an ideal match for one another.
Blockchain’s purpose is to create a public ledger that cannot be changed. It does this by having a network of computers constantly verify blocks of data to ensure that the information is legitimate. Once a block of data is verified, it cannot then be modified.
The annoying characteristic of traditional digital ads can easily be avoided by using blockchain technology. It will give an unmistakable channel of participation between organizations, consumers/users, and marketers.
After looking at the information shared by leading industry experts, the conclusion is that the future requires us to focus on Content creation. All major social media platforms are also encouraging content creators by giving them exclusive space on their platforms. Content Creation will certainly move forward with metaverse and blockchain technology.
It’s high time we should focus on learning these additional skill sets to be relevant for another decade.
Pirelli’s Business Objective: Grow the followers’ list in the USA
When Was The campaign Planned?
It was planned to do it during the launch of their newest product, the P Zero All Season Plus tire.
What was on Mind:
Pirelli sought to create something unique, interactive, and as premium as would be expected of the storied brand.
Brand Positioning:
To be known as Premium & talked Brand
Challenges & Roadblocks
Trying to do something different than the most common search & display ads.
The Goal was to give tailored engagement with the users
To have a tailored engagement; the important thing was to know the Target market and have the direct conversation with them to get the deeper level and keep the tab on the media cost & spillage
What was done: Showcasing a Thrilling Ride
6S teamed up with New York-based creative agency Engine Digital to craft an immersive and interactive Pirelli experience. The “Highway Zero” campaign provides an exciting first-person ride–along through video segments filmed in California’s Marin County, Joshua Tree, and Lake Tahoe.
Engine Digital used the latest videography technology like Red cameras, aerial drones, and wheel-well-mounted GoPros to capture every thrilling turn.
What was there for User? Apart from thrilling ride?…
Users can virtually “ride-along” to discover the performance and grip of Pirelli tires. As a supplement, an integrated travelogue highlights roadside attractions and points of interest — to the user is truly experiencing the Californian pavement!
Best of all, viewers can enter to wintheir own California road trip in a Cadillac ATS with the all-new P Zero All Season Plus.
Great Campaign was the first Step, then Next was driving traffic to the successful delivery of a message.
To streamline the digital marketing strategy, the media plan was sliced into four components, each designed for optimal targeting and data collection.
Slice 1: Social Media
Social became a huge component of our campaign in terms of diversity and creativity in use. Facebook and Twitter were our focal points, and here’s a taste of how we used each:
Facebook: tested to find new audience segments, with our large array of ad sets allowing us to find who was responding to what creative and ad copy best. Ads started with over 25 unique ad sets, then were continuously tweaked and updated to reflect user engagement, campaign messaging, and new Pirelli activities during the campaign.
Twitter: At the start of our campaign, Pirelli was lacking a Twitter account – so we created one! (@PirelliUSA) We built their fan base to the 8,500 followers they have today, and coordinated Highway Zero promotions with organic, engaging content. To further establish Pirelli’s positive engagement, we developed the philanthropic #HealthierMan campaign. Pirelli encouraged their followers to use the hashtag and discuss how they’re living a healthy lifestyle. At the end of the campaign, Pirelli donated $10,000 to the Men’s Health Network.
Slice 2: Video Ad platforms
Pirelli provided us with extensive research on their target market, so we knew that video advertising was a great point of entry to connect with our audience as they watched relevant material. Our video strategy included:
Running pre-roll ads on YouTube, with creative content to engage users to keep watching
Using TubeMogul’s RTB technology to manage video advertising initiatives and gain brand metrics
Performing granular user targeting on these channels through categories like geography, language, topics, and interests
Slice 3: Display Advertising
While Pirelli was already using display and search marketing, we sought out the best contextual targeting opportunities and used conversion optimizer tools to boost results. Some of our tactics included:
RTB and programmatic buying
Creating custom audiences to target in self-serve platforms such as Google AdWords and YouTube
Targeting online publications and video channels
Developing relationships with media partners, running their technology to find best audiences and placements
Optimizing toward people most likely to find retailer locations or view tire specification pages
Slice 4: Key Opinion Leader Outreach
Lastly, we looked for key players in the automotive industry, and we contacted these trusted names to make Pirelli a part of their social presence. Their audiences were a key target market for Pirelli’s P Zero Ultra Season Plus tires. Our Key Opinion Leaders spread their support through:
Sponsored posts on platforms such as Facebook and Instagram
Full TV-quality Pirelli product reviews on YouTube
Encouragingengagement between their fan base and Pirelli through replies, retweets, and links posted
Campaign Outcome Measurement KPI’s
The Pirelli Highway Zero campaign received 173,000 visits to date, with 111,219 unique visitors overall
Video media delivered over 1 million impressions, with an average cost per view of just $0.04
Display media drove over 24,000 visits to the Highway Zero website
Total Twitter engagements reached almost 40,000, with an engagement rate of 0.83%
Pirelli’s #HealthierMan hashtag was tweeted 2,153 times and delivered 24 million impressions
Facebook paid media gained over 90,000 engagements, with a CTR of 1%
Social influencer content received nearly 8,000 engagements on non-Pirelli channels
This case study has been taken from 6smarketing. for educational purposes CIRCUIT DE BARCELONA-CATALUNYA, SPAIN – MAY 15: Sebastian Vettel, Ferrari SF71H during the Barcelona May testing at Circuit de Barcelona-Catalunya on May 15, 2018, in Circuit de Barcelona-Catalunya, Spain.
VanArts Expectations from Online Marketing initiative
Vanarts wanted to give new look to their website and that will help in acquiring new students, which will result in the increase in enrollment of students in the course.
They wished to highlight the best about their business; detailed information about the faculty and their work, amazing feedback from past students about the program, focus on career opportunities and career options, and overall exit value of the program. Creating a more impactful presence in securing local leads.
What was done?
The website was given a fresh look and feel, and major emphasis was on the UX & UI (user experience & User Interface) & mobility (i.e. making the website responsive, as almost 80% of the visitors on the website were coming from Mobile devices, Data was captured from Google analytics)
Each course content was given a better structure and highlighted the student’s work prominently.
Utmost care was taken in migrating the website, keeping in mind the Page authority & domain authority is not lost during the process. Also, a fresh strategy was defined for SEO, putting relevant Tracking code using Google tracking manager & other social media elements and conversion pixel codes on the website
Lead Acquisition Challenge
The major challenge was to get lower CPA & CPC costs than expected in local markets, competing against Vancouver Film School and the Art Institute. While search campaigns targeting India performed especially well, VanArts wanted to also increase applications from local students due to immigration issues with international students. To focus on reaching potential students in BC and Alberta, remarketing list search ads (RLSA), as well as local remarketing display banners were done. In addition, also did a custom content piece on The Daily Hive, a native advertising format that garnered great results.
In terms of Analytics, implemented a strategy and performed a restructure of the whole account. Prior to engagement, the Analytics setup was only tracking total leads and total applications at a very high level. custom reports were created to monitor progress throughout the enrollment year and pinpoint opportunities.
Outcomes & KPI’s defined for this
VanArts got a new website and fresh leads to accompany it; year-over-year, leads increased nearly 60%, and they spent more time on the site due to streamlined, informative content. Custom Analytics provides valuable intel for continually optimizing conversion points.
