How to increase the conversion rate on your website?
So what do you do when you recently realized that your current conversion rates are below the industry average? I have six tips that will help you increase the conversion rate on your website.
- Reduce the information needed in the form
Especially in the B2B industry, entry forms have many chances that increase conflict and drive people away from filling them out. Since most of these forms are displayed only after you find your company, it is only natural that users may not want to give you their full name, phone number, address, annual income, or other details – but many B2B companies ask for all or most of this information.
Even in B2C, many companies can reduce conflict by removing the required fields to a blank space, which is usually just an email address. Chances are you are not swimming in the councils and customers right now, so you do not need to filter the indicators by making them jump to extra hoops.
- Write a positive copy
Delete copy and standard landing page. Especially in B2B, I still see many sign-in pages and websites asking for email and other confidential information to exchange “joining a newsletter” or “getting an ebook.” People do not want to join your newsletter. They want the benefits of that brochure.
Get more art with your copy than the standard offer of “free trial” or “free consultation”. Communicating and providing creative ways is not as difficult as you think. The bar is low in the market.
- Improve user information
The user experience of the page you want users to convert is a significant factor to increase the conversion rate on your website. If your forms are not accurate and if users have to spend a lot of time thinking about what they will do next, they may feel frustrated and overwhelmed, rather than changed. The user experience includes technical considerations.
If your website uploads too slowly, your users will leave before they can see all the content. Alexa SEO testing can help you quickly identify SEO technical issues that can provide a negative user experience and prevent conversions.
4. Better email for Lead Nurturing
Customer visits require different messages. If you have never heard of this product or your product, grab their attention by highlighting the benefits of your product rather than your brand name. In the same book, you should highlight your brand name in what is repeatedly featured on your product and who is already a loyal follower.
This difference in messaging creates different emotions and is designed for search purposes, all of which will improve the chances of your conversion. If you fail to organise the right messages to the right stage of the journey, achieving to increase the conversion rate on your webiste is less than right. Hope you won’t tend to focus on your offer when your topic and your main messages focus on an unfamiliar product or need that doesn’t fit well with theirs.
- Include social proofs
Social evidence is a phrase that is thrown everywhere these days, even in pop culture. While the use of social evidence may seem obvious, common sense is not a normal process. Our agency has met many companies that know that public testimony is important, but they have never posted anything on their login or exit page – or on their website.
Adding social evidence to the page does not have to be a big temptation. You can add one expert quote, customer testimonials, a simple study of marketing cases, a reputable publication or a company you work with, a winning prize, or an average rating on a review site. Or, you can start with something as simple as a screenshot of your updates. Any social evidence can help give people the push they need to change. Add Google Reviews to your landing page
- Intelligent A / B testing
Usually, your first landing page test will not change for the better. That is normal and expected. You should be aware that most of your conversion rate improvements may come from the many tests you run in order to improve your landing page over time as you edit your ad copy.
A common mistake is that a live landing page is not maintained due to other priorities. Regular reviews can give you important information and help you increase your page conversions.
By constantly splitting up to explore new variations of your page, you can further increase the conversion rate on your website over time. When you start, check out the important changes because you don’t know what works or doesn’t work. Small tweaks to the color of the buttons or font have little effect. Recommend to do A/B testing on Google Optimize
