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The Digital Marketing industry is growing very rapidly and it 2nd the most sought-after skillset globally.
We wanted to understand and help the learners worldwide focus on newer and upcoming areas of Digital Marketing, which can be added as an additional skill set to the current list of major areas like SEO, PPC, SMM, Email, and Analytics.
That will help the learners to be relevant for the industry till 2030 and will be ready to get into the web 5.0 stage
We connected with Digital Marketing professionals across the globe and got many interesting views.
Survey Report
We carried out a detailed survey and got responses from 31 CEOs, MDs, and heads of the department of Digital Marketing Agencies & companies across the world.
As per the survey Content creation has been predicted as the first most popular Skillset, people would like to learn and be ready for the future.
Then, comes Data Analytics, Customer Experience, Metaverse, and Coding Knowledge as the other skill areas of great importance.
Content marketing is Still No1 skillset
Leszek, Head of Marketing at Passport Photo Online
Leszek says – Content Marketing skills are still no1 mentioned for the future of marketing. In fact, we’re expecting automatization to expand on more fields, and things that now are humans’ position may not be that way for long. What makes us stand out from machines is creativity and abstract thinking. That’s why creation and thinking outside the box may be crucial in the future. I suggest taking care of your imagination and thinking processes in advance. There are many exercises and courses to improve those skills.
To be a digital marketer, data analytics skill is very important
Christian Velitchkov, Co-Founder,Twiz LLC
Christian says,As part of becoming a digital marketer, data analytics becomes very important. It refers to the utilization of functional procedures and modern software to gather and process data collected from online interactions with potential customers. Markets will have to understand various data analytics functions like data cleansing, database management, etc. They will have to constantly update the database and get rid of unwanted data for making effective marketing decisions.
Digital marketing works on content. The content will pull the company’s target market toward the brand. The aim of a digital marketer is to create relevant high-quality content targeting its target audience and getting tier engagement. The marketer should create some evergreen content as part of the process, which will be relevant to the customers, even after a long period of time.
By 2030, the most important skill set in digital marketing will be SEO
Harrison Tanner Baron,CEO & Founder, Growth Generator
Harrison believes that, by 2030, the most important skill set in digital marketing will still be that you have to increase your SEO presence. This is because, if you don’t increase your SEO presence, then there is no way potential clients can see the marketing you create in the first place. And, if those clients don’t see that marketing, you won’t be successful.
You can spend all the money you want creating the best commercial you can but it won’t matter if no one can see it. Once you have a great SEO presence people can become attracted to your site. Then they will decide whether or not to use your services.
To stay relevant in Digital Marketing, you must think years in advance
Clay Kramer,Head of Product ,SEORadar
To stay relevant in Digital Marketing, you must think years in advance. The growing demand for developers and coders will translate into a basic need for this kind of talent. The same way everyone is expected to know Google Docs, it’s likely to start seeing “HTML or Python knowledge” as requirements in LinkedIn open positions for SEO or SEM specialists. Although no-code is here to stay, there are many reasons to believe that knowing how to code automatically gives you an advantage over other candidates. Especially in SEO, where code plays a vital role.
One thing that stays constant is the Customer Experience (CX)
Gosia Hytry, Head of Content at spacelift
As marketers are acquiring useful SEO, PPC, SMM, data/analytics skills, one thing that stays constant is the Customer Experience (CX). After all, the target is to provide the best and most attractive product/service to the customer.
Customer Experience (CX) has cemented its standing as the key brand differentiator over price or product. Although many understand the importance of CX, some have gaps in knowledge on how to adopt this strategy in their activities. As we know, CX is the customer’s overall perception of your brand: from the first point of awareness to the repeat purchase of your product/service.
Judging by this, it would be wise if future marketers start learning how to get into the shoes of the people they’re trying to sell to. Surprisingly enough, CX doesn’t require too many hard skills; even though it helps, CX is all about emotional intelligence. The ability to share the values and behaviors the target audience has is the key to successful brand loyalty, i.e., creating a base of long-term customers that will nurture the future of the company.
Lot of changes will happen over the next 10 years
Madilyn Hill, CEO at TruePersonFinder
The world is changing and so are the skills for digital marketing. A lot of changes will happen over the next 10 years, with more developments in the tech industry than we have seen before. Here are some of the digital marketing skills that you should be learning to stay relevant by 2030.
- Multivariate testing
This step will determine the strengths of your website compared to the competitors and site’s performance. It gives you the opportunity to analyze which areas of your page are doing well and which ones can be improved. It also gives you a chance to see how different changes affect how visitors use your site.
- Map your customers’ browsing history
It’s not just about how visitors find you, but how they actually interact with your site. This type of data is known as session data. It can help you determine in which areas of the website customers struggle and want to make changes. You can also use this data to measure the value of marketing efforts.
- Mobile-first design and development strategy
As of this writing, Google searches from mobile devices account for more than 50% of all searches. Mobile-first development is the practice of designing websites with the mobile visitor in mind first and foremost. Things like easy to read text, buttons and links in logical locations, and accessible content that scrolls horizontally instead of vertically making a huge impact on the visitor experience.
- Machine learning
Machine learning has become a powerful tool that helps large social networks and tech companies understand users’ tendencies better. Machine learning is used to sort search results or filter out spam or offensive content on social media sites. It is also used for things like matching people with similar interests for online dating services.
Focus on creating engaging video content
Philip Pasma, President of Asterisk Marketing Inc
Artificial Intelligence & Video Production are the main Skills to acquire
AI can aid in digital marketing by providing information regarding customer profiling, consumer behavior analytics, content recommendation, and much more. To stay updated with the demand of web 5.0, it is crucial to develop skills in AI.
Video Production
With the overwhelming popularity of video content these days, the demand for advanced skills in video production and editing has leveled up. Video platforms like Tiktok, Youtube, and others are leading this revolution from the front. Videos attract people quite easily. From big giant companies to newbie small businesses – all are focusing on creating engaging video content that affects and engages their audience towards the brand. Eventually, the demand for video production and editing skills has gone up.
Metaverse Marketing
Ryan Yount, founder of LuckLuckGo
Metaverse marketing is the next big frontier in the field. Already, the Metaverse and other components of it such as blockchain, crypto, and NFTs are set to take center stage as the world settles into web 3.0.
By starting your marketing journey from this point of Metaverse marketing, you help set yourself up for success even as the internet shifts to Web 4.0 and 5.0 by 2030.
Digital marketing will build upon all these developments, and those who dedicate time to learning dynamic skills needed to make a product stand out on web 3.0, 4.0, and 5.0 will be the marketers of the future.
Blockchain is impacting the Marketing industry
Kimberly, CEO, FindPeopleFirst
Kimberly says, Understanding how Blockchain is impacting the Marketing industry: Blockchain and digital marketing are an ideal match for one another.
Blockchain’s purpose is to create a public ledger that cannot be changed. It does this by having a network of computers constantly verify blocks of data to ensure that the information is legitimate. Once a block of data is verified, it cannot then be modified.
The annoying characteristic of traditional digital ads can easily be avoided by using blockchain technology. It will give an unmistakable channel of participation between organizations, consumers/users, and marketers.
After looking at the information shared by leading industry experts, the conclusion is that the future requires us to focus on Content creation. All major social media platforms are also encouraging content creators by giving them exclusive space on their platforms. Content Creation will certainly move forward with metaverse and blockchain technology.
It’s high time we should focus on learning these additional skill sets to be relevant for another decade.
