Facebook Marketing

What is Facebook EdgeRank?

EdgeRank was Facebook’s old algorithm that determined which posts appeared in a user’s news feed. It aimed to show users the most interesting content by filtering out what it predicted they would find boring. The Facebook EdgeRank algorithm considered factors like:

• Affinity: How close you are to the person or page posting. If you interact with them a lot, their posts were more likely to show up.
• Weight: The type of post. Comments and shares were valued more than likes, and videos and photos were often prioritized over status updates.
• Time Decay: How recent the post is. Newer posts were shown more often than older ones.

Why was Facebook EdgeRank important?

Because it filtered your news feed, ensuring you only saw the top-ranked stories. If EdgeRank predicted you wouldn’t be interested in a post, you wouldn’t see it.

Facebook no longer uses the term “EdgeRank.” The current algorithm is much more complex, using machine learning and considering thousands of factors.

Ways you can optimise your content for the current Facebook algorithm (as of late May 2025)

• The “Informative” Factor (2025): Facebook is actively trying to show you content it thinks you’ll find informative, based on user surveys. So, insightful and educational content can get a boost.
• Engagement is King (Still!): Posts that spark conversations – think lots of comments and shares – are still favored. Facebook wants to foster interaction.
• The Power of Originality (2022): Plagiarism doesn’t pay! Facebook prioritizes original, unique content. Bring your own voice and ideas.
• The Relevance Score: Each post gets a score predicting how likely you are to react positively to it. A high score means a better chance of landing in feeds.
• You’re in Control (More Than Before): Facebook has introduced tools like the “Feed Filter Bar,” giving you more say in what you see.
• AI is the Engine: The algorithm is constantly learning from how users behave, making it more dynamic than ever.
• Reactions Beyond “Like”: Those extra reactions (love, care, haha, wow, sad, angry) now carry more weight than a simple “like.”

So, How Do You Thrive in This Evolving Landscape?

Think less about gaming an algorithm and more about creating genuine value for your audience. Here’s your playbook:

1. Craft Killer, Original Content: Be authentic and create content that informs, entertains, or helps your audience. High-quality visuals are a must!
2. Spark Meaningful Connections: Ask questions, respond to comments, and build a community around your content.
3. Embrace the Power of Video: From live sessions to engaging Reels, video is a powerful tool.
4. Be Consistent and Smart About Timing: Post regularly when your audience is most active (check your Insights!).
5. Go Native: Use Facebook’s built-in features like Live and Stories.
6. Focus on Relevance: Know your audience inside and out and create content they’ll truly connect with.
7. Encourage Prioritization: Let your fans know they can use the “See First” option if they don’t want to miss your updates.

What to Steer Clear Of:

• Engagement Bait: Don’t beg for likes or shares.
• Clickbait: Misleading headlines are a no-go.
• Spam: Keep it relevant and don’t over-post.
• Misinformation: Always share accurate information.

Ultimately, the Facebook algorithm wants to connect people with content they find interesting and valuable. By focusing on creating just that, you’re already on the right track!

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