Astro Ganesh Ji is a USA based Astrologer. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in the USA and started his practice, only to face immense competition in a matter of months.
With a depleting number of incoming clients, Astrologer Ganesh approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team was able to identify the areas that caused our client to fall below his competitors.
Challenges faced:
- Difficulty keeping up with competition
- Decreasing clients
Problems identified:
- Below standard website and information – couldn’t convey their brand story to the audience
- Lack of presence on platforms where audience existed
- Out of date official pages
- Little brand visibility and low trust factor
What we did:
While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included:
1. Conveying the Story
The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team
- Restructured and redesigned the website with the goal to share the hearty and genuine story of the brand.
- Furnished the website with compelling content, backing it with reviews and testimonials.
- Leveraged social media platforms to share about their story and services.
2. Reaching the Right Audience
The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we-
- Created, optimized and promoted the official Google business listing.
- Created local listings on 3rd party platforms like yelp, trustpilot, and others.
- Optimized and narrowed reach of social media posts.
3. Increasing the Reach
After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in-
- Raising brand awareness
- Promoting our story
- Building trust among our audience
