The Astrologer Eshwar Ji Case Study

Astrologer Eshwar Ji is an Indian Origin astrologer & psychic reader and serving people in Texas, USA, for the past 15 years. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in Texas and started his practice, only to face immense competition in a matter of months.

With a depleting number of incoming clients and facing tough competition, Astrologer Eshwar approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team could identify the areas that caused our client to fall below his competitors.

Challenges faced by the client:

• Difficulty keeping up with competition
• Decreasing clients
• Rebranding to target the new age customers
• Create Brand for their business

Problems identified:

1. Below standard website and information–couldn’t convey their brand story to the audience
2. Lack of presence on platforms where audience existed
3. Out of date, official pages
4. Little brand visibility and low trust factor
5. The Website design was very outdated and wasn’t suiting to the audiences in USA

What we did:

While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included:

1. Rebranding of the business

We Create a unique and bright logo for the business, that depicted the knowledge, authority, and reliability

2. Designed The Brand Guidline

3. Conveying the Story

The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team

• Restructured and redesigned the website with the goal of sharing the hearty story of the brand.
• Furnished the website with interesting content, backing it with reviews and testimonials.
• Leveraged social media platforms to share about their story and services.

4. Reaching the Right Audience

The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we-

• Created, optimized, and promoted the official Google business listing.
• Created local listings on 3^rd party platforms like Trustpilot, yelp and others.
• Optimized and narrowed reach of social media posts.

5. Increasing the Reach

After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in-

• Raising brand awareness
• Promoting our story
• Building trust among our audience