LeanMantra is a Tech Startup based in Pune, India. Coming from an IT background, the founder set off to provide training and coaching services based in the Agile field. Being a brand-new startup, LeanMantra struggled with selling its courses and turned to Digital Marketing for solutions.
After being approached by the founder, the Strategyworks team was able to provide them with detailed consulting on the what’s and why’s of the struggles they endured.
Challenges faced:
- Completely new in the market
- No incoming inquiries for future courses
- Challenge in marketing their ICAgile programs
Problems identified:
- There was very little online presence, especially where most of the audience was.
- The organization lacked a solid website to tell their story
- Being a startup, very few people knew about the company
- There was no brand visibility
- With low visibility and reach came a lack of trust from the audience
What we did:
Market Research
Our team started with integrated market research too,
- Analyze competition and their marketing strategies.
- Identify the trends ongoing in the client’s field.
- Create buyer personas to identify the targeted audience.
SWOT Analysis
Next, we analyzed the company’s strengths and weaknesses. With an overview of the market and the company, our team worked towards:
- Identifying measurable KPIs
- Defining SMART goals
- Drawing out an actionable plan
- Establishing online presence
- Supply of Content
- Increasing the site authority
- Raising the reach & awareness of the brand
- Organic and Paid marketing to bring leads
- Record, Reflection, analyze and optimize
How Strategyworks helped LeanMantra:
1. Establishing an Online Presence.
With an actionable plan in mind and ample information about the market and company, our team dove straight into establishing an online presence for the client. To achieve that, we-
- Created a high-quality website,
- Furnished it with the brand logo, the brand theme, the company’s vision, and mission statement,
- Elaborated in clear words what the company offered.
- Created official company profiles on relevant social media sites like Facebook, Linkedin, Instagram, Youtube, and Twitter.
2. Supply of Content.
After establishing a basic online presence, we implemented our next plan in line. In order to bring our audience to us, we started with
- Posting content at regular intervals.
- Supplying more and more information about the courses offered
- Identifying relevant topics that our audience was interested in and publishing blogs every week.
- Regular posts on social media on a weekly basis.
3. Increasing the Site Authority
With our posts ongoing, we implemented optimization for the website to win over the algorithm. Our team undertook the following efforts:
- Conducted Search Engine Optimization to give the website rank a boost.
- Drove quality backlinks to the domain which helped increase the site’s authority
- Distributed content on various platforms to drive relevant traffic to the site
- Analyzed visitors’ behavior to optimize processes
4. Raising the reach & Awareness of brand
As the company gradually developed a solid presence on the internet, we carried out campaigns to raise the reach and awareness of the brand. The intention behind this was-
- Make the brand’s presence known to a larger audience
- Increase traffic
- Establish a trust factor
5. Organic & Paid Marketing to bring Leads
With our successful execution, the next action taken was – promoting the courses and bringing quality leads. Our team achieved this by-
- Listing the courses on local event sites
- Announcing courses on all social media handles
- Generating leads from search engines and social media
6. Record, Reflect, Analyze & Optimize
With all of our processes underway, we made sure to track our results and improve the process. The was executed through-
- Recording every number to track the impact of our efforts
- Monthly reflection statements and reports to analyze the efforts-impact dynamics
- Analyze the process and brainstorm for improvements
- Implementing new ideas to optimize the process
Outcome
- Commercial Class website started attracting visitors from India, the USA, and the rest of the world.
- The digital Presence helped the company to win business contracts effortlessly
- The average time spent on site was about 2.75 min/per session
