- Client: Joby Joseph — Premium Interior Designer
- Industry: Interior Design & Renovation
- Location: Bangalore, India
- Duration: 5-6 Months (Ongoing)
- Services Provided: SEO (On-page & Off-page), Keyword Strategy, Technical SEO Fixes, Content Creation, Authority Building
Client Overview
Joby Joseph is a renowned interior designer known for his work with prestigious clients such as Marriott, Taj Hotels, Infosys, and other high-profile names. As a third-generation design expert, Joby has carried forward a legacy of design excellence with a focus on luxury interiors, celebrity homes, and ethnic design elements.
With an already existing website, Joby approached StrategyWorks to help position his brand more strongly in the digital space, targeting high-end clients and ranking for competitive keywords in the luxury interior design industry.
The Business Problem
Despite having an impressive portfolio featuring high-end projects for names like Marriott, Taj, and Infosys, Joby Joseph’s online presence was nearly invisible.
The Core Issue:
His brand wasn’t discoverable on Google. The website lacked visibility for crucial keywords. As a result, premium clients searching for luxury interior designers in Bangalore weren’t finding him.
This low discoverability directly impacted his bottom line – fewer inbound leads, reduced project inquiries, and missed business opportunities in a market where buyers start their journey online.
Our Objective
- Position Joby Joseph among the top luxury interior designers in Bangalore
- Drive high-quality, organic traffic through Google search
- Generate consistent inquiries from qualified, premium clients—without paid advertising
Our Strategic Solution
Our approach focused on fixing the foundation first, followed by targeted growth tactics. Here’s what we executed:
1. SEO Audit & Technical Fixes
Tools used: Google Search Console, Ahrefs, semrush
- Resolved crawl errors and redirects for seamless Google indexing
- Enhanced mobile responsiveness and site speed (both crucial for user experience and SEO)
- Reindexed all priority service and project pages
2. Targeted Keyword Strategy
Tools used: SEMrush, Google Keyword Planner
We mapped 120+ high-volume keywords aligned with luxury interior services:
- Luxury interior designers in Bangalore
- Builders of luxury homes
- Temple architecture
- Home renovation services in Bangalore
- Interior design consultation services
3. On-Page Optimization
- Optimized meta titles, H1s, image ALT tags
- Created internal linking between service and blog pages
- Restructured URLs for SEO and user clarity
4. Authority Building via Off-Page SEO
Tools used: Ahrefs, Moz Link Explorer
- Earned high-value backlinks from top interior design publications and regional directories
- Secured listings on premium local business platforms (Google My Business, JustDial, Sulekha, Houzz)
- Conducted targeted PR outreach for brand mentions and authority signals
5. Content Creation & Publications
https://jjinteriordesigns.com/blog
- Developed SEO-rich blogs to target commercial (e.g., interior design pricing Bangalore) and informational (e.g., modern minimalist luxury home tips) keywords
- Blog topic list:
- Interior Design Price in Bangalore
- Modern Minimalist Design for Luxury Homes
- Temple Architecture in Modern Villas
- Interior Design Price in Bangalore
- Facilitated publication placements in niche media and blog features
Measurable Results: Impact on the Bottom Line
| Metric | Before | After 5-6 Months | Growth |
| Organic Keywords Ranking | 10 | 120+ | 🔼 12x increase |
| Google Rank – ‘Temple Architecture’ | Not in Top 100 | #1 Position | ✅ |
| Rank – ‘Builders of Luxury Homes’ | NA | #5 Position | ✅ |
| Organic Website Traffic | Low | ⬆ Significant Growth | 📈 |
| Lead Inquiries (Premium Clients) | Occasional | Weekly Inquiries from Architects, Hoteliers | 🎯 |
ROI Estimate:
The SEO campaign was executed within a modest budget, and the client started receiving qualified leads without spending on paid media. Cost per lead dropped significantly, while brand value increased.
🗣️ Client Testimonial
“StrategyWorks helped us break through online noise. The quality and frequency of project inquiries have truly transformed our business.”
— Joby Joseph, Interior Designer
🧰 Tools Used Throughout the Project
- Google Search Console
- SEMrush
- Ahrefs
- WordPress
- Rank Math
- Screaming Frog
- Google Analytics
- Canva (for content design)
This project demonstrates how SEO done right with technical precision, targeted content, and brand positioning can generate tangible business results. In just under six months, Joby Joseph’s brand went from invisible to influential, now ranking for premium keywords and engaging the exact audience he wanted.
Need Results Like This?
We specialise in turning businesses with potential into brands with performance. If you’re looking to attract high-ticket clients and grow online — let’s talk. Also if you based in San Jose, USA and owning ainterior design firm, see thi spage: Digital Marketing for Interior Designers San Jose
